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Tactic Number 3; Provide a Personal Touch to solve problems.
It has been stated above that clients visit dating sites because there was a certain need that needed to be resolved, or that needed a ‘third hand’ in most of the times. It is important to ensure that this need is addressed to the satisfaction of a dating site client in one way or the other. In the event that the Dating Site Owner is an expert in love matters, then it is high time that they use their expertise to resolve personal problems that their clients have.
In the event that the Dating Site Owner is not an expert in love matters then one must employ the services of different experts who are skilled in different love related disciplines and / or (pathological) conditions. The list of these experts is limitless but includes, and not limited to; Clinical Psychologists, Marriage & Family Therapists, Relationship Experts, Psychosexual Therapists, Marriage Counsellors, and many more. Naturally the site will advertise that such a service is available at an extra cost. It is public knowledge that most clients spend more than 5 years on sites searching for their life partners without success. It is therefore reasonable that such persons will not hesitate to pay an extra fee to someone who will render a professional service aimed at addressing their deeply rooted problems.
It is incumbent on the Dating Site to visit their site to identify such potential clients who probably need a specialist Professional Service , then advise the client accordingly. Most of the time this service will be done online but there is no reason why in deserving situations a service cannot be arranged to be personal to the clients. One example is if for example the site is based in Johannesburg, the site can arrange to send their experts on a specific date to Port Elizabeth for 3 days to consult with clients who had prebooked for such consultations. Tactic Number 4; Arrange Retreats for your members.
This will help the deserving members to have a time to recollect their thoughts, be away from their busy schedule, and focus on themselves with peace and calm. This is also an opportunity to expose the members to potential partners who are also having the same challenges. During retreat this period this is also an opportunity to give the necessary tips to the members on how to address various issues that confront them in the ‘game of love’…Naturally the members will pay the costs of the retreat themselves. It is however possible to negotiate group discounts with some owners of the great places in the hospitality sector.
During the retreat it is important to make sure that all the glamorous pictures for the event are captured to the finest detail. These pictures will then be pasted on-site once the retreat is over. These pictures will be used to motivate other clients, and also to boost the image of the site… Any success stories that may be achieved during the retreat will be recorded on the site, of course with the permission of the relevant clients. Tactic Number 5; Arrange Incentives for the members. Humanity world over do get motivated once there is something to receive after some achievement no matter how little the gift may seem to be in terms of its commercial value. There are many incentives that the site can arrange , and acquire free of charge. Some of them include, but are not limited to the following;
Books. There are several books that can be acquired free of charge, either when the book has just arrived and is on promotion. Some books are available as ebooks free of charge.
Video Cassettes. In the same manner as in books, there are videos that can be acquired free of charge.
Holidays. This can also be acquired free of charge if the site negotiates with certain institutions that are willing to promote their hotels to new clients. An incentive can be designed that a couple who manage to make some achievement that is prescribed will spend a week-end at a certain 5 star hotel, courtesy of the site. Depending on the circumstances the site can combine a full package that includes books, videos, holidays and the like.
In our next feature, we will continue to discuss more effective tactics.