Par t 2 of 3.
Different types of Guerrilla Marketing;
It has been stated in the previous feature that the essential elements of Guerrilla Marketing are that the person in charge must have great focus, energy, creative imagination and the like. The element of taking the consumer by surprise is also critical.
Being a Radio Talk show guest;
The communities all over South Africa have radio stations. In some communities one finds that there are more than 4 radio stations. Community Radio Stations are relatively easy to access because these stations were created to help their respective local communities. Their rates are very affordable. It is however important that before one becomes a guest the following must be doneBook and secure the slot at least 10 ( ten) days before the date of the interview. While you are waiting for the day of interview you must do your best to inform potential customers about the interview so that they listen on the scheduled date. Make sure that you negotiate a slot that would allow listeners to call and talk to you live while you are on radio.
If possible you must have small gifts that you will give to certain callers who perform a certain defined function successfully.