Guerilla Mar­ket­ing

Par t 2 of 3.

Thembu Royals Magazine - - Contents -

Dif­fer­ent types of Guer­rilla Mar­ket­ing;

It has been stated in the pre­vi­ous fea­ture that the essen­tial el­e­ments of Guer­rilla Mar­ket­ing are that the per­son in charge must have great fo­cus, en­ergy, cre­ative imag­i­na­tion and the like. The el­e­ment of tak­ing the con­sumer by sur­prise is also crit­i­cal.

Be­ing a Ra­dio Talk show guest;

The com­mu­ni­ties all over South Africa have ra­dio sta­tions. In some com­mu­ni­ties one finds that there are more than 4 ra­dio sta­tions. Com­mu­nity Ra­dio Sta­tions are rel­a­tively easy to ac­cess be­cause th­ese sta­tions were cre­ated to help their re­spec­tive lo­cal com­mu­ni­ties. Their rates are very af­ford­able. It is how­ever im­por­tant that be­fore one be­comes a guest the fol­low­ing must be doneBook and se­cure the slot at least 10 ( ten) days be­fore the date of the in­ter­view. While you are wait­ing for the day of in­ter­view you must do your best to in­form po­ten­tial cus­tomers about the in­ter­view so that they lis­ten on the sched­uled date. Make sure that you ne­go­ti­ate a slot that would al­low lis­ten­ers to call and talk to you live while you are on ra­dio.

If pos­si­ble you must have small gifts that you will give to cer­tain callers who per­form a cer­tain de­fined func­tion suc­cess­fully.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.