The Global Hote In­dus­try & TRENDS FOR 2016

Tourism Tattler - - HOSPITALITY -

In this lat­est in­fo­graphic, Africa and the Mid­dle East are shown to be the most ex­pen­sive re­gions for ho­tel rates with a $165.97 dol­lar daily room rate on av­er­age, writes Michelle Man­gan.

Did you know that the rev­enue for the global ho­tel in­dus­try is pre­dicted to rise to $550 bil­lion US dol­lars in 2016?

The in­dus­try as a whole has seen year-on-year in­creases hav­ing been worth $457 bil­lion US dol­lars in 2011 and $395 bil­lion dol­lars in 2009. A s ex­pected, the re­gions that con­tinue to be key in terms of the high­est rates of ho­tel oc­cu­pancy are found in Europe and the Asia Pa­cific re­gions with both re­gions fill­ing oc­cu­pancy at over 68% re­spec­tively.

The com­bined re­gions of Africa and the Mid­dle East are re­gions where daily ho­tel room rates are the most ex­pen­sive glob­ally. The av­er­age room rate in these re­gions costs $165.97 US dol­lars per day.

By com­par­i­son, the av­er­age room rate in the Asia Pa­cific re­gion costs $115.67 US dol­lars per day. Con­sid­er­ing that its ho­tel oc­cu­pancy rates are also so high, this re­gion is one to watch for the rest of 2016.

2016 trends in the ho­tel in­dus­try range from the Mil­len­ni­als re­plac­ing Baby Boomers as the dom­i­nant con­sumer group that are spend­ing their time in ho­tels, to the ho­tel in­dus­try adop­tion of mo­bile de­vices and ap­pli­ca­tions to bet­ter ser­vice their cus­tomers' needs.

These in­clude the needs of the Mil­len­ni­als who crave ul­tra-per­son­alised ser­vices at their fin­ger­tips and who are also the most ‘con­nected' gen­er­a­tion the in­dus­try has ever seen.

The Ard na Sidhe Coun­try House in County Kerry, Ire­land, put to­gether this in­fo­graphic il­lus­trat­ing where the global ho­tel in­dus­try is cur­rently and their pre­dicted trends that are set to dom­i­nate the in­dus­try this year and into the fu­ture.

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