TOMSA DO­MES­TIC CAM­PAIGN LAUNCHED

Tourism Tattler - - BUSINESS & FINANCE -

The Find­ers Keep­ers pro­mo­tional cam­paign that aims to pro­mote do­mes­tic tourism in South Africa was launched on Sun­day 10 July. Read our prelaunch fea­ture story on page 18 to 19 of the Tourism Tat­tler June edi­tion here.

Launched na­tion­ally in the Sun­day Times news­pa­per, the new Tourism Mar­ket­ing South Africa (TOMSA) cam­paign pro­vides con­sumers with de­tailed in­for­ma­tion on the 12 week cam­paign in a dou­ble spread wrap that aims to en­tice the con­sumer to en­ter the trea­sure hunt and stand a chance of win­ning fan­tas­tic weekly prizes and ul­ti­mately the grand prize of R1 mil­lion rand awarded to one lucky win­ner.

Be­sides be­ing used as a launch-pad to pro­mote do­mes­tic tourism, the cam­paign will also show­case the prod­ucts of ex­ist­ing tourism levy con­trib­u­tors and raise in­dus­try-wide aware­ness about the im­por­tant role of TOMSA. Each of the nine prov­inces of South Africa will get the op­por­tu­nity to be pro­filed in the Sun­day Times news­pa­per from the 10th July, start­ing with Gaut­eng and end­ing in the Free State in Septem­ber to co­in­cide with this year's World Tourism Day cel­e­bra­tions.

How do con­sumers en­ter?

Us­ing clues found in the Sun­day Times news­pa­per, com­pe­ti­tion en­trants “hunt” for a trea­sure hid­den in the dif­fer­ent travel and tourism prod­ucts across the coun­try. En­trants have to read each week's Find­ers Keep­ers ar­ti­cle in the Sun­day Times news­pa­per in or­der to iden­tify where the trea­sure is be­ing hid­den and an­swer a num­ber of travel and tourism re­lated ques­tions cor­rectly in or­der to pro­ceed to the next level of the com­pe­ti­tion. Those who make it to the end will take part in the fi­nal draw for the grand prize of R1 mil­lion

How do you as a South African op­er­a­tor get in­volved?

Op­er­a­tors who want to get in­volved and sup­port the com­pe­ti­tion can spon­sor prizes for the weekly prize draws, pledge spe­cial travel pack­ages that can be pro­moted as part of the cam­paign or host the team of jour­nal­ists who will be cov­er­ing the com­pe­ti­tion for the Sun­day Times' travel sec­tion.

In re­turn, the mar­ket­ing and me­dia pro­fil­ing op­por­tu­ni­ties for your busi­ness from all the Times Me­dia Group's me­dia plat­forms will be sub­stan­tial.

In ad­di­tion, other chan­nels out­side the Times Me­dia Group (such as Tourism Tat­tler - Ed) will also be used to en­sure that peo­ple have the chance to hear about the com­pe­ti­tion and par­tic­i­pate.

“We are elated to see the num­ber of op­er­a­tors that have al­ready come for­ward to pledge their sup­port,”said TBCSA Chief Ex­ec­u­tive Of­fi­cer, Mmatšatši Ra­mawela.

The TOMSA ini­tia­tive is a Public-Pri­vate-Part­ner­ship es­tab­lished in 1998 be­tween the Tourism Busi­ness Coun­cil of South Africa (TBCSA) and the Na­tional Depart­ment of Tourism. The ini­tia­tive en­ables busi­nesses in the sec­tor to play an ac­tive role in the fund­ing of the coun­try's des­ti­na­tion mar­ket­ing pro­grams un­der­taken by SA Tourism. This is done through the col­lec­tion and con­tri­bu­tion of a 1% tourism levy charged on travel and tourism prod­ucts and ser­vices ren­dered. The funds col­lected are ad­min­is­tered by the TBCSA.

How do you as a levy con­trib­u­tor ben­e­fit?

Me­dia ex­po­sure and other ben­e­fits for par­tic­i­pat­ing TOMSA levy con­trib­u­tors in­clude:

• • • •

Your es­tab­lish­ment's logo will be placed in a two page DPS ac­cord­ing to each prov­ince vis­ited start­ing from the 3rd July to 11th Septem­ber 2016.

The Sun­day Times will in­clude a write-up on your es­tab­lish­ment as per the prov­ince fea­tured in that week.

All TOMSA levy con­trib­u­tors stand a chance to win 1 full page in The Sun­day Times Travel sec­tion and The Times news­pa­per for the to­tal value of over R209 000.00

Re­ceive re­duced rates to ad­ver­tise in the Sun­day Times Travel (see pre­sen­ta­tion link be­low)

And there's more! Click Here to view a Pow­er­point pre­sen­ta­tion on more online and me­dia over­age ben­e­fits you will re­ceive by pledg­ing your sup­port to this fan­tas­tic ini­tia­tive.

To pledge your sup­port, please con­tact Ms Boi­tumelo Moleleki on 012 664 0120 or email on mem­ber­ship@tbcsa.travel

For more in­for­ma­tion about TOMSA and the Find­ers Keep­ers com­pe­ti­tion visit: www.tomsa.co.za

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