QUAN­TI­FY­ING SPORTS TOURISM

Tourism Tattler - - EVENTS -

Sports Tourism is con­sid­ered one of the largest and fastest-growing of all mar­kets. Ac­cord­ing to the United Na­tions World Tourism Or­gan­i­sa­tion (UNWTO), sports tourism con­trib­uted $600 bil­lion to the global travel and tourism econ­omy in 2014. The Na­tional As­so­ci­a­tion of Sports Com­mis­sions (NASC) 2015 Re­port on The Sports Tourism In­dus­try, shows that there were 25.65 mil­lion sports vis­i­tors (to the United States) in 2014, which rep­re­sents a growth of 3% against 2013, while spend­ing was es­ti­mated at $8.96 bil­lion. Look­ing at spe­cific sports tourism seg­ments, the 2015 Rugby World Cup saw record de­mand for tick­ets and an es­ti­mated ex­tra 466,000 overseas vis­i­tors ar­riv­ing in Bri­tain dur­ing the tour­na­ment. VisitBri­tain's re­search recorded a record-break­ing 12 per cent rise in the num­ber of in­bound vis­i­tors for Oc­to­ber 2015, com­pared with the same month the year before.

In South Africa, Golf Tourism statis­tics col­lated by Sports Mar­ket­ing Sur­veys of SA, es­ti­mate that the South African golf in­dus­try gen­er­ated a to­tal rev­enue of 29.2 bil­lion ZAR and cre­ated over 50 000 jobs. The over­all worth of the golf in­dus­try, in­clud­ing the mul­ti­plier ef­fect, is es­ti­mated to be R58.4 bil­lion, not to men­tion the for­eign in­vest­ment in the myriad of Golf Es­tates on the African con­ti­nent. Fol­low­ing the suc­cess­ful host­ing of the 2010 FIFA World Cup there has been a growing in­ter­est in sports tourism in South Africa. More than 10% of for­eign tourists come to South Africa to watch or par­tic­i­pate in sport events, with spec­ta­tors ac­count­ing for 60% to 80% of these ar­rivals.

Sports Tourism Clas­si­fi­ca­tion*

There are sev­eral clas­si­fi­ca­tions on sport tourism, which can be de­fined as Hard Sports Tourism and Soft Sports Tourism. Hard Sports Tourism refers to the quan­tity of peo­ple par­tic­i­pat­ing at a com­pet­i­tive sport events. Nor­mally these kinds of events are the mo­ti­va­tion that at­tract vis­i­tors vis­its the events. Olympic Games, FIFA World Cup, F1 Grand Prix and re­gional events such as NASCAR Sprint Cup Se­ries could be de­scribed as hard sports tourism.

Soft Sports Tourism is when the tourist trav­els to par­tic­i­pate in recre­ational sport­ing, or sign­ing up for leisure in­ter­ests. Hik­ing, Ski­ing and Ca­noe­ing can be de­scribed as soft sports tourism. Per­haps the most com­mon form of soft sports tourism in­volves golf. A large num­ber of peo­ple are in­ter­ested in play­ing some of the world's great­est and high­est ranked cour­ses, and take great pride in check­ing those des­ti­na­tions off of their list of places to visit. Sports Tourism can be fur­ther clas­si­fied into three types:

• Sport events tourism: refers to the vis­i­tors who visit a city to watch events. The two events that at­tract the most tourist world­wide are the Olympics and the FIFA World Cup.

Celebrity and nos­tal­gia sport tourism: in­volves vis­its to the sports halls of fame and venue and meet­ing sports per­son­al­i­ties in a va­ca­tion ba­sis.

Ac­tive sport tourism: refers to those who par­tic­i­pate in the sports or events. *Source: Wikipedia

SETE 2016, South Africa

From a South African per­spec­tive, the an­nual Sports and Events Tourism Ex­change (SETE) is the only event of its kind in Africa, and pro­vides a plat­form that brings to­gether busi­nesses from the Sports, Events & Tourism in­dus­tries, and en­cour­ages col­lab­o­ra­tion be­tween these sec­tors, con­sist­ing of a two day con­fer­ence, ta­ble top ex­hi­bi­tion and net­work­ing events. The 6th Edi­tion of SETE will be con­vened at the Protea Ho­tel Fire & Ice in Tsh­wane, Gaut­eng from 25 to 27 Oc­to­ber 2016, and will be hosted in a CON­NECT for­mat − ded­i­cated to max­imis­ing del­e­gates net­work­ing and one-on-one meet­ing op­por­tu­ni­ties. Read more here. • •

For more info visit

www.the­bereed.co.za

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