LALIBELA GAME RESERVE
The goals of conservation and community upliftment can only be sustainable over the long term if they are matched by tourism offerings that are run on sound commercial principles.
Product Refinement & Expansion
So, whilst much effort is being spent on the flora and fauna side, Lalibela recognises that the lodge and game experience that Lalibela provides for guests, needs to be consistantly at a level to ensure that support from the travel trade continues, and that it grows.
To this end Lalibela will be broadening it's offering by adding a new 10-bed tented camp, due to open in mid-October. Whilst the idea is to add additional capacity by way of extra rooms at existing lodges as well as a private villa, these ideas will be communicated to the travel trade only once they become firm plans.
Partnering with the Travel Trade
There is much debate about the role of the tour operator and travel agent in these times of rapid technological change. Lalibela believes that the travel trade has a significant role to play in the lodge industry, given the complexities of seasonality, logistics, and the like that come into play when deciding on the safari portion of an itinerary – knowledge that only a travel professional can provide.
With all the exciting changes taking place at Lalibela, this is the ideal time for travel trade professionals to contact Lalibela Game Reserve and to learn about the various developments taking place.
For more info contact Vernon on +27 (0)41 581 8170 or email bookings@ lalibela.co.za or visit www.lalibela.net
About the Author: Vernon Wait is the Managing Director of Pembury Tours -a leading SATSA accredited tour operator established in 1996, and offering tour itineraries across Southern and Eastern Africa.
For more info visit
“The only man I envy is the man who has not yet been to Africa – for he has so much to look forward to”