Mar­rakech

Tourism Tattler - - BUSINESS & FINANCE - For de­tailed anal­y­sis visit http://hvi.hvs.com/mar­ket/africa/Moroc­co_-_Mar­rakech

Mar­rakech had a tough year in 2015 with falls in both oc­cu­pancy and ADR, re­sult­ing in a fall in RevPAR of 21%. France re­mains a key mar­ket for the coun­try as a whole so the in­creased ter­ror­ism in France and gen­eral ner­vous­ness sur­round­ing North Africa, meant many tourist chose not to travel to the coun­try.

Morocco presents a mixed picture for 2016. Hol­i­day mak­ers are com­ing back to Mar­rakech but the po­lit­i­cal push leads to eco­nomic ner­vous­ness and un­cer­tainty. Mar­rakech should see a drop of oc­cu­pancy ow­ing to the amount of sup­ply en­ter­ing the mar­ket at a bad time for tourism. Luck­ily, the in­tro­duc­tion of new branded four-star ho­tels may boost the av­er­age rates up and the se­cu­rity sit­u­a­tion should en­cour­age the clients to stay in the ho­tels ex­ten­sively and thus in­crease F&B fa­cil­i­ties rev­enue. This will trig­ger an in­crease of 10.3% in val­ues in Moroc­can Dirham. How­ever, due to the cur­rency de­val­u­a­tion fol­low­ing the eco­nomic un­cer­tainty in the coun­try, the val­ues per room should drop by 7.6% in US dol­lars terms.

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