Sene­gal - Dakar

Tourism Tattler - - BUSINESS & FINANCE -

Sene­gal is the third fastest grow­ing African coun­try in 2016 with a GDP growth of 6.6 and it is one of the most po­lit­i­cally sta­ble coun­tries on the con­ti­nent. In March 2016, the gov­ern­ment held a vote on mea­sures to strengthen the coun­try's po­lit­i­cal sys­tem. The tourism in­dus­try of Sene­gal took a big knock in 2013 when the Ebola virus struck West Africa and a lot of ho­tels had to close, but tourist ar­rivals have steadily been in­creas­ing since 2014 and it is the coun­try's goal to in­crease the num­ber of tourists to 2 mil­lion by 2019 as part of pri­or­i­tiz­ing tourism. Dakar has many tourist friendly at­tributes: beau­ti­ful beaches, good weather, a vi­brant nightlife and in­ter­na­tion­ally recognised cui­sine. The in­tro­duc­tion of a visa-free en­try for most na­tions world­wide early 2015 helped to boost tourism in Sene­gal sub­stan­tially. In ad­di­tion, Dakar hosts nu­mer­ous pan-African or in­ter­na­tional meet­ings, con­gresses, aca­demic sym­posia and trade fairs each year. There is also a big trend of ad­ven­ture seek­ers trav­el­ling to Sene­gal like gen­er­a­tion Mil­len­nium, who want a more au­then­tic and per­son­alised ex­pe­ri­ence. An in­creas­ing num­ber of in­ter­na­tional brands are ex­pected to open in the cap­i­tal in the next few years which should im­prove the over­all qual­ity of the ho­tel sup­ply. In­ter­Con­ti­nen­tal Ho­tels & Re­sorts is go­ing to open a 250room ho­tel in Dakar with lots of com­mer­cial and of­fice space to lease in 2017, Mar­riott is plan­ning to open a Sher­a­ton in 2018 and an Aloft in 2020 both in Dakar, adding over 350 rooms to the mar­ket. Dakar has seen an in­crease in oc­cu­pancy by al­most 5% in 2016 but rates re­mained sta­ble, partly due to an in­crease of sup­ply in the past two years that brought a fierce price com­pe­ti­tion. RevPAR has been grad­u­ally grow­ing since 2014 and the value per room in the same cat­e­gory has been and is ex­pected to in­crease by the same per­cent­age amounts per year. For de­tailed anal­y­sis visit: http://hvi.hvs.com/mar­ket/africa/Sene­gal_-_Dakar

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