THE FU­TURE OF MO­BIL­ITY

ORIG­I­NALLY ES­TAB­LISHED AS A MAN­U­FAC­TURER OF WEAV­ING LOOMS, TOY­OTA HAS TRANS­FORMED INTO ONE OF THE MOST IN­NO­VA­TIVE CAR­MAK­ERS IN THE WORLD. NOW WE’RE EX­PAND­ING OUR MIS­SION TO AN EX­CIT­ING FU­TURE AS A MO­BIL­ITY COM­PANY

Toyota Connect/Lexus Life - - TOYOTA CONNECT -

“It’s my goal to tran­si­tion Toy­ota from an au­to­mo­bile com­pany to a mo­bil­ity com­pany – and in my mind, the pos­si­bil­i­ties of what we can build are end­less,” says the or­gan­i­sa­tion’s Pres­i­dent, Akio Toy­oda. “I’m de­ter­mined to cre­ate new ways of mov­ing and con­nect­ing our cus­tomers across the coun­try, across town, or just across the room. Tech­nol­ogy’s chang­ing quickly in our in­dus­try and the race is on. Our com­peti­tors no longer just make cars. Com­pa­nies like Google, Ap­ple and even Face­book are what I think about at night be­cause, af­ter all, we didn’t start out by mak­ing cars ei­ther!”

Driven by the vi­sion to cre­ate a plat­form that will be the back­bone or mo­bil­ity as a ser­vice in all as­pects of life by lever­ag­ing the power of big data, Toy­ota part­nered with Mi­cro­soft two years ago to cre­ate stand-alone Amer­i­can com­pany Toy­ota Con­nected. “We want the car to be a seam­less ex­ten­sion of your phone and com­puter, a kind of per­sonal as­sis­tant on wheels, able to an­tic­i­pate your needs through pre­dic­tive ar­ti­fi­cial in­tel­li­gence,” says Toy­oda.

Elec­tric ve­hi­cles will be a key com­po­nent of the com­pany’s tran­si­tion, as Toy­ota cre­ates a world in which mo­bil­ity as a ser­vice is pow­ered through au­tonomous tech­nol­ogy. Al­though less than 1% of all ve­hi­cles sold in the USA to­day are bat­tery elec­tric, by 2025, ev­ery model in the Lexus and Toy­ota line-up will ei­ther be elec­tric or will have an elec­tri­fied op­tion. In this re­gard, we’re de­vel­op­ing new solid-state bat­tery tech­nol­ogy that will make elec­tric ve­hi­cles smaller, lighter and much more af­ford­able.

“It’s been said that data is the new gold and that soft­ware is the key, but I’d ar­gue that we’re mov­ing from soft­ware to the plat­form as the thing we’re all af­ter,” says Toy­oda. “It’s the plat­form that will be the back­bone for mo­bil­ity as a ser­vice for au­ton­omy, for car-shar­ing and for any num­ber of ser­vices we want to make pos­si­ble.”

MO­BIL­ITY FOR ALL

As Toy­ota ex­pands into a mo­bil­ity com­pany, we and our part­ners are ex­plor­ing ways of re­al­is­ing a new and greater mis­sion: giv­ing all of hu­mankind the free­dom to move. While ve­hi­cle trans­porta­tion re­mains an es­sen­tial as­pect of this mis­sion, our vi­sion has moved be­yond the road and grown to en­com­pass the needs of all of so­ci­ety.

Our part­ners at the Calty De­sign Re­search Cen­tre have de­vel­oped the Con­cept-i, a car that lit­er­ally gets to know you and your needs, and then starts to an­tic­i­pate them for you, with the use of ar­ti­fi­cial in­tel­li­gence. As we’re also mind­ful of the need to pro­tect our en­vi­ron­ment, we’re launch­ing the Fine-com­fort Ride, a fuel cell ve­hi­cle that uses hy­dro­gen and re­new­able en­ergy to of­fer ex­cel­lent en­vi­ron­men­tal per­for­mance, dis­charg­ing no CO or sub­stances of con­cern.

Through the mind­set of “Start Your Im­pos­si­ble”, Toy­ota’s demon­strated that dis­abil­ity can be over­come through hu­man will and ad­vanced tech­nol­ogy, and this phi­los­o­phy is built into many of our most ex­cit­ing in­no­va­tions.

The ibot, cre­ated by Seg­way in­ven­tor Dean Ka­men, is a mo­torised wheel­chair that can climb stairs, raise users from sit­ting level to eye-height and travel at a steady walk­ing pace in its “stand­ing” con­fig­u­ra­tion. Toy­ota’s part­ner­ing with Ka­men’s com­pany, DEKA, to bring out a new and im­proved ver­sion to sup­port mo­bil­ity so­lu­tions for the dis­abled com­mu­nity.

Then there’s the Con­cept-i Ride, a car that will trans­form mass trans­porta­tion into a per­son­able ex­pe­ri­ence for every­one, re­gard­less of abil­ity. Its joy­stick steer­ing, along with pedal-less ac­cel­er­a­tion and brak­ing, make it an ac­ces­si­ble, easy drive for wheel­chair-users.

How­ever, it’s per­haps the work of the bril­liant minds at our Part­ner Ro­bot Group which is set to rev­o­lu­tionise the way hu­man be­ings move through the world. One of their of­fer­ings is the Hu­man Sup­port Ro­bot, de­signed to make in­de­pen­dent liv­ing pos­si­ble by as­sist­ing with day-to-day tasks and con­nect­ing users with their fam­ily and friends, and the Phys­i­cal Re­ha­bil­i­ta­tion Aid Ro­bot, which helps peo­ple re­gain their nat­u­ral walk­ing abil­ity. There’s also Project BLAID (short for “Blind Aid”), a wear­able de­vice which en­ables the vis­ually im­paired to find their way through of­fice build­ings, shop­ping malls and other in­door en­vi­ron­ments without as­sis­tance.

These are just some of the in­no­va­tions Toy­ota and our part­ners are de­vel­op­ing in our com­mit­ment to pur­sue “Mo­bil­ity for All” and sup­port more ful­fill­ing lives for every­one.

“WE WANT THE CAR TO BE A SEAM­LESS EX­TEN­SION OF YOUR PHONE AND COM­PUTER, A KIND OF PER­SONAL AS­SIS­TANT ON WHEELS, ABLE TO AN­TIC­I­PATE YOUR NEEDS THROUGH PRE­DIC­TIVE AR­TI­FI­CIAL IN­TEL­LI­GENCE.”

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