NA­TIONAL TREA­SURE

WITH ABOUT 1,22 MIL­LION SQUARE KILO­ME­TRES OF SA’S ROADS TO EX­PLORE, WHY NOT CEL­E­BRATE HER­ITAGE MONTH DO­ING A ROAD TRIP IN THE TOY­OTA COROLLA PRES­TIGE+ SPE­CIAL EDI­TION?

Toyota Connect/Lexus Life - - TOYOTA CONNECT -

Cars mean many things to their driv­ers, but for South Africans and their Toy­ota Corol­las, they mean a chance to dis­cover the rich­ness of our land’s best-loved her­itage des­ti­na­tions. As Amer­i­can nov­el­ist Henry Miller ob­served: “A des­ti­na­tion is never a place, but al­ways a new way of see­ing things.” Trav­el­ling the width and length of our coun­try, with its glo­ri­ous nat­u­ral diver­sity, is a true priv­i­lege.

IT’S ALL ABOUT THE PRES­TIGE

Can you imag­ine how many kilo­me­tres of our roads, both tar­mac and gravel, have been driven by the Toy­ota Corolla over the many decades since it was in­tro­duced to SA? Launched on our shores in 1966, the Corolla’s cap­tured the hearts of many South African fam­i­lies. It’s been man­u­fac­tured lo­cally in Kwazulu-natal since 1975 and has grown into the na­tion’s best-loved sedan. This sta­tus spurred Toy­ota to re­lease a spe­cial-edi­tion Corolla – the Pres­tige Plus (Pres­tige+) – dur­ing Her­itage Month to re­mind the na­tion to dust off their pas­sion for the car, blend it with their love for our coun­try and hit the road. The Pres­tige+ is a love let­ter to SA – as the cus­tom ad­ver­tis­ing cam­paign for the spe­cial-edi­tion ve­hi­cle re­veals, with the hash­tags #Lovedriv­ing and #Kilome­tre­soflove. The idea driv­ing the cam­paign – the beaded Zulu love let­ter – is deeply em­bed­ded in the Zulu cul­ture. These love let­ters are hand­made by Zulu women for the ones they love, with each colour and de­sign of the beads mean­ing a dif­fer­ent thing. Us­ing this uniquely South African vis­ual lan­guage – and by cre­at­ing the big­gest Zulu love let­ter ever, where each bead rep­re­sents thou­sands of kilo­me­tres trav­elled col­lec­tively – Toy­ota will cel­e­brate the long-stand­ing re­la­tion­ship be­tween the Corolla and our na­tion.

The Pres­tige+ comes stan­dard with a bi-tone colour scheme and glossy roof in At­ti­tude Black. The glossy black treat­ment con­tin­ues in the up­per and lower ra­di­a­tor grilles, which fur­ther en­hance the three ex­te­rior colour schemes avail­able: Glacier White, Satin Sil­ver and Graphite Grey. The car’s in­te­rior is also el­e­vated, with the change to a leather and fab­ric com­bi­na­tion for the seats and Pres­tige+ branded floor mats. A Pi­ano Black ef­fect has been ap­plied to the door trim ac­cents (usu­ally sil­ver in the nor­mal Corolla mod­els) to com­plete the pack­age and vis­ually tie in with the ex­te­rior el­e­ments. A key fea­ture of the Pres­tige+ model is the ad­di­tion of ul­tra-stylish 17” al­loy wheels.

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