What makes Euphonik tick
I’ve always loved business. I surround myself with people in the know, so I can get advice from them. I run my business alone. I have no idea how much I have, but I’m chasing to be worth $10 million dollars in the next couple of years! Firstly, educate yourself. You can’t drive a car without a driver’s licence. Handling money is the same thing – artists need to teach themselves how it works and start saving from the little money they make. A lot of people in the entertainment industry die poor. That’s why I decided I’ll invest all the money I make from working as a DJ. Property is how I do that.
I think I’ll die making music. It’s a passion, and it’s fun. If you love something, you’ll never let it go. I do explore other business avenues, but I’ll never really leave music.
The aim now is to dominate the global market. I’ve done everything possible locally. My albums have gone gold 13 times. In the last two years I’ve had top 10 singles and I’ve played at all the big parties, festivals and corporate events. So I’ve pushed every boundary in South Africa. It’s time to move on to the next step. In October, I’ll be playing at an Amsterdam dance event. Actually, I’m very calm. Controversy doesn’t affect me. How people react to what I say is none of my business.