What makes Eu­phonik tick

True Love - - Entertainment -

I’ve al­ways loved busi­ness. I sur­round my­self with peo­ple in the know, so I can get ad­vice from them. I run my busi­ness alone. I have no idea how much I have, but I’m chas­ing to be worth $10 mil­lion dol­lars in the next cou­ple of years! Firstly, ed­u­cate yourself. You can’t drive a car with­out a driver’s li­cence. Han­dling money is the same thing – artists need to teach them­selves how it works and start saving from the lit­tle money they make. A lot of peo­ple in the en­ter­tain­ment in­dus­try die poor. That’s why I de­cided I’ll in­vest all the money I make from work­ing as a DJ. Prop­erty is how I do that.

I think I’ll die mak­ing mu­sic. It’s a pas­sion, and it’s fun. If you love some­thing, you’ll never let it go. I do ex­plore other busi­ness av­enues, but I’ll never re­ally leave mu­sic.

The aim now is to dom­i­nate the global mar­ket. I’ve done ev­ery­thing pos­si­ble lo­cally. My al­bums have gone gold 13 times. In the last two years I’ve had top 10 sin­gles and I’ve played at all the big par­ties, fes­ti­vals and cor­po­rate events. So I’ve pushed ev­ery bound­ary in South Africa. It’s time to move on to the next step. In Oc­to­ber, I’ll be play­ing at an Am­s­ter­dam dance event. Ac­tu­ally, I’m very calm. Con­tro­versy doesn’t af­fect me. How peo­ple re­act to what I say is none of my busi­ness.

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