Style star - Swarovski
The luxe brand has revolutionised the production of crystal, giving it fashion, artistic and cinematic clout.
THE REMAKE OF THE MOVIE BEAUTY AND THE BEAST FEATURES SWAROVSKI Inspired by the popular fairytale, Swarovski created a stunning array of jewellery for the movie, with crystals appearing on various costumes. The enchanted rose at the heart of the tale was the centrepiece of this collection.
Since 1895, Swarovski has captivated the world with unique crystal jewellery and decorative items. It's best known for its crystal animal figurines. The company was founded by Daniel Swarovski, a glass-cutter whose vision was to make "a diamond for everyone" by making crystals affordable. Born in 1862 in Bohemia in the Czech Republic, Daniel's journey began when he completed an apprenticeship in metal work and the art of crystal cutting at his father’s small glass factory. In 1883, he visited the first electrical exhibition in Vienna and was inspired by the work of inventors Thomas Edison, Werner von Siemens and Sigmund Schuckert. In 1891, Daniel invented an electric machine that cut crystals more accurately. This heralded a new era for the crystal business. To date, the Swarovski group is internationally recognised for its high quality craftsmanship in glassware. The Swarovski brand is still 100% family owned and has production facilities in Austria, India, Thailand, Vietnam, Serbia and the US. Its products are sold in 170 countries and there are about 2 800 Swarovski stores worldwide.