Style star - Swarovski

The luxe brand has rev­o­lu­tionised the pro­duc­tion of crys­tal, giv­ing it fash­ion, artis­tic and cin­e­matic clout.

True Love - - Contents - By JES­SICA RAMOSHABA

THE RE­MAKE OF THE MOVIE BEAUTY AND THE BEAST FEA­TURES SWAROVSKI In­spired by the pop­u­lar fairy­tale, Swarovski created a stun­ning ar­ray of jewellery for the movie, with crys­tals ap­pear­ing on var­i­ous cos­tumes. The en­chanted rose at the heart of the tale was the cen­tre­piece of this col­lec­tion.

Since 1895, Swarovski has cap­ti­vated the world with unique crys­tal jewellery and dec­o­ra­tive items. It's best known for its crys­tal an­i­mal fig­urines. The com­pany was founded by Daniel Swarovski, a glass-cut­ter whose vi­sion was to make "a di­a­mond for ev­ery­one" by mak­ing crys­tals af­ford­able. Born in 1862 in Bo­hemia in the Czech Republic, Daniel's jour­ney be­gan when he com­pleted an ap­pren­tice­ship in metal work and the art of crys­tal cut­ting at his fa­ther’s small glass fac­tory. In 1883, he vis­ited the first elec­tri­cal ex­hi­bi­tion in Vi­enna and was in­spired by the work of in­ven­tors Thomas Edi­son, Werner von Siemens and Sig­mund Schuck­ert. In 1891, Daniel in­vented an elec­tric ma­chine that cut crys­tals more ac­cu­rately. This her­alded a new era for the crys­tal busi­ness. To date, the Swarovski group is in­ter­na­tion­ally recog­nised for its high qual­ity crafts­man­ship in glass­ware. The Swarovski brand is still 100% fam­ily owned and has pro­duc­tion fa­cil­i­ties in Aus­tria, In­dia, Thai­land, Viet­nam, Ser­bia and the US. Its prod­ucts are sold in 170 coun­tries and there are about 2 800 Swarovski stores world­wide.

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