I ADORE ENCORE

Can tv­plus tell me how they choose what shows go on SABC Encore?

TV Plus (South Africa) - - RANT & RAVE - – GILDA, HER­MANUS

We spoke to SABC sched­ul­ing as­sis­tant Adi Makhado, who ex­plained the dif­fer­ent ways in which they de­cide. “We air proudly South African con­tent from the ’80s and ’90s on Encore (DStv chan­nel 156). The sched­ule is seg­mented into genre and lan­guage blocks and pro­grammes are cho­sen to fit within those blocks. Encore also uses its so­cial me­dia plat­forms to gauge what view­ers would like to see. Fur­ther­more SABC has a lo­cal non-broad­cast sales unit that has been sell­ing shows to view­ers since the late ’70s – the data­base pro­vides a good mech­a­nism to understand view­ers’ likes.”

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