The Bold fig­ure

Un­der­stand­ing how view­er­ship fig­ures are cal­cu­lated for soaps like Bold & Beau­ti­ful can be confusing.

TV Plus (South Africa) - - YOUASK -

Hi tv­plus. In the mag­a­zine of 9 Novem­ber, you men­tioned Bold hav­ing 1.1 mil­lion view­ers. Where did you get the 1.1 mil­lion fig­ure? No one has been house-to-house ask­ing view­ers for their in­put, have they? – PEN­SIONER, VIA SMS The view­er­ship fig­ures come from the TAMS (Tele­vi­sion Au­di­ence Mea­sure­ment Sys­tem) re­port that’s pub­lished by the Broad­cast Re­search Coun­cil (BRC), a body com­pletely in­de­pen­dent of the SABC. To con­duct their re­search, the BRC in­stalls TV-use track­ing de­vices (very sim­i­lar to your elec­tric­ity or wa­ter me­ter) in thou­sands of homes across South Africa’s var­i­ous age, race, gen­der and in­come groups. The data from those me­ters is mul­ti­plied pro­por­tion­ately to rep­re­sent what South Africa is watch­ing. It would be im­pos­si­ble to knock on ev­ery door to find out what ev­ery sin­gle South African is watch­ing, not to men­tion ex­pen­sive, which is why these maths equa­tions and track­ing units are used. For a far more ac­cu­rate and de­tailed ex­pla­na­tion of how this sys­tem works, visit

Are you one of the 1.1 mil­lion South Africans watch­ing Bold daily?

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