YOU’RE NOT ALONE

TV Plus (South Africa) - - NEED TO KNOW -

A study by US group Hub En­ter­tain­ment Re­search re­vealed that there’s a world­wide shift of view­ers want­ing to choose the con­tent that they con­sume rather then hav­ing pre-set bou­quets. Par­tic­i­pants cre­ated pack­ages from 77 brands, in­clud­ing payTV and free-to-air TV, sub­scrip­tion video-on-de­mand (like ShowMax) and pre­mium ser­vices. Pack­ages on av­er­age had 19 chan­nels, with 68% choos­ing one video-on-de­mand ser­vice at least. But when an ap­pro­pri­ate monthly cost was added, over 50% cut their list to nine net­works and over 20% dropped their videoon-de­mand op­tions. “The choose-your-own of­fer­ing seems like an ideal so­lu­tion,” says Hub re­search boss Peter Fon­du­las. “But with the at­tached price, they see that per­net­work costs add up and se­verely limit view­ing choices.”

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