Soapie sep­a­ra­tion

There’s a sim­ple rea­son that SABC3 chose to keep Bold & Beau­ti­ful and ditch Days Of Our Lives.

TV Plus (South Africa) - - YOUASK -

Why is Bold & Beau­ti­ful still show­ing on SABC3 and Days isn’t? YAEL GOCHIN, VIA FACEBOOK For SABC3, it’s a mat­ter of view­er­ship, ac­cord­ing to pub­li­cist Doulha Domingo. Bold (1987- cur­rent) has al­ways been the more pop­u­lar and be­ing yo-yoed in and out the schedule didn’t help Days’ (1965- cur­rent) fig­ures. Days was can­celled in June 2016, brought back at 00:00 on 22 Au­gust 2016, then moved to 22:30 times­lot in March 2017, be­fore be­ing dropped by the chan­nel on 22 Au­gust 2017 (ex­actly a year later, at the end of SABC3’s sea­son).

Days lost view­ers in its 00:00 slot and the move to 22:30 didn’t fix things. From De­cem­ber 2016 to June 2017, Bold was in SABC3’s top-20 view­er­ship list (only fall­ing out of the top 20 in July 2017) – Days didn’t crack the top 20 once on SABC3. Plus there are other fac­tors: as a 30-minute soap, Bold is eas­ier to schedule and we’re 18 months be­hind the US, while Days is three years be­hind, so Bold feels fresher too.

NB! See p21 & 22.

Brooke and Bold are still on SABC3, while EJ and Days are now on

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