Train­ing for emerg­ing and es­tab­lished ex­porters

Vuk'uzenzele - - General - Al­bert Pule

The de­PArT­menT of Trade and In­dus­try’s Global Ex­porters Pass­port Pro­gramme is of­fer­ing train­ing to the ex­port sec­tor.

If you are in the ex­port busi­ness, or would like to get into this sec­tor, the De­part­ment of Trade and In­dus­try (the dti) is of­fer­ing train­ing op­por­tu­ni­ties.

The de­part­ment is invit­ing ex­ist­ing and emerg­ing ex­porters to ap­ply for sup­port and train­ing un­der the Global Ex­porters Pass­port Pro­gramme, which forms part of the crit­i­cal com­po­nents for the Na­tional Ex­porter De­vel­op­ment Pro­gramme, to pre­pare small and medium en­ter­prises for the suc­cess­ful ex­pan­sion of their busi­nesses into in­ter­na­tional mar­kets.

In­ter­ested par­ties are re­quired to com­plete and sub­mit an ex­port-readi­ness as­sess­ment form (ob­tain­able from the de­part­ment’s web­site at www. thedti.gov.za/in­vi­ta­tions/ Ex­porter_Devel­op­ment.pdf), which will help de­ter­mine the ap­pro­pri­ate level of train­ing that each com­pany needs.

Train­ing is di­vided into four phases, namely an in­tro­duc­tion to ex­port­ing, plan­ning for ex­ports, mar­ket en­try, and global ex­port­ing.

The first phase of the Global Ex­porters Pass­port Pro­gramme pro­vides foun­da­tion train­ing for en­ter­prises on is­sues, modal­i­ties and the ben­e­fits of ex­port­ing.

It is de­signed to teach en­ter­prises ba­sic ex­port skills, ex­port ter­mi­nol­ogy, in­for­ma­tion about the in­ter­na­tional trad­ing en­vi­ron­ment, In­coterms prin­ci­ples, the fun­da­men­tals of for­eign mar­ket re­search and the con­cept of cul­tural bar­ri­ers.

Of­fer­ing wide-rang­ing train­ing

The phase in­cludes three reg­is­tered South African Qual­i­fi­ca­tions Au­thor­ity (SAQA) unit stan­dards that pro­vide 16 cred­its to­wards the Na­tional Cer­ti­fi­ca­tion: Ex­port Ad­min­is­tra­tion qual­i­fi­ca­tion.

The In­tro­duc­tion to Ex­port­ing train­ing cov­ers the com­plete ex­port cy­cle, dif­fer­ences be­tween lo­cal and in­ter­na­tional trade, mode of trans­port, meth­ods of pay­ment, for­eign cur­ren­cies and ex­change con­trols, ex­port doc­u­men­ta­tion, freight cost el­e­ments, du­ties and other el­e­ments.

The se­cond phase fo­cuses on mar­ket anal­y­sis and the de­vel­op­ment of a com­pany’s ex­port strat­egy and plan. It in­cludes two reg­is­tered SAQA unit stan­dards that pro­vide 12 cred­its to­wards the Na­tional Cer­ti­fi­ca­tion: Ex­port Ad­min­is­tra­tion qual­i­fi­ca­tion.

The train­ing cov­ers mar­ket re­search, to gather data from ex­ter­nal sources and within the com­pany; com­peti­tor anal­y­sis; air, rail, har­bour and road dis­tri­bu­tion; bank­ing; fi­nan­cial; e-com­merce and com­mu­ni­ca­tion net­works.

The third phase ad­dresses mar­ket-en­try is­sues, tar­get­ing spe­cific mar­kets based on the ex­port mar­ket­ing plan de­vel­oped in phase two.

It also as­sists en­ter­prises with the im­ple­men­ta­tion of the mar­ket­ing plan. The train­ing cov­ers do­ing busi­ness in a spe­cific re­gion, mar­ket ac­cess is­sues, cus­toms and tax­a­tion, prod­uct brand­ing for a spe­cific mar­ket and mar­ket re­search.

The last phase in­cludes a one-day work­shop be­tween the de­part­ment, stake­hold­ers and ex­porters on is­sues af­fect­ing ex­ports and ex­porters.

Ar­eas of fo­cus in­clude the cur­rent de­vel­op­ments in in­ter­na­tional mar­kets, lat­est op­por­tu­ni­ties and threats af­fect­ing the ex­port mar­ket and de­vel­op­ments in trade pro­to­cols and agree­ments.

Train­ing is di­vided into four phases: an in­tro­duc­tion to ex­port­ing, plan­ning for ex­ports, mar­ket en­try, and global ex­port­ing.

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