Hamba kahle Libby Lloyd

Vuk'uzenzele - - Sport, Arts Culture -

The Me­dia De­vel­op­ment and Di­ver­sity Agency (MDDA) has ex­pressed con­do­lences to the fam­ily, friends and me­dia col­leagues fol­low­ing the pass­ing of Libby Lloyd.

“Ms Lloyd’s con­tri­bu­tion to the MDDA and to the com­mu­nity me­dia sec­tor will al­ways be re­mem­bered for the firm foun­da­tions she laid for the agency to con­tinue its in­valu­able role of pro­vid­ing ac­cess to the me­dia for all – par­tic­u­larly our his­tor­i­cally dis­ad­van­taged com­mu­ni­ties who have been side-lined by the tra­di­tional me­dia,” MDDA Act­ing Chairperson Musa Sis­hange said.

Lloyd passed away on 19 Jan­uary 2018 af­ter bat­tling an ill­ness since last year.

At the time of her pass­ing, Lloyd served on a panel of ex­perts that as­sisted the Telecom­mu­ni­ca­tions and Postal Ser­vices Min­istry in the de­vel­op­ment of the In­te­grated White Pa­per on the In­for­ma­tion and Com­mu­ni­ca­tion Tech­nolo­gies (ICT) Pol­icy.

She started out as a jour­nal­ist hav­ing worked at Cap­i­tal Ra­dio, Na­tional Pub­lic Ra­dio in the United States and BBC Ire­land.

In ad­di­tion to her many achieve­ments in the me­dia sec­tor, she was the found­ing Chief Ex­ec­u­tive Of­fi­cer of the MDDA fol­low­ing its es­tab­lish­ment by an Act of Par­lia­ment in 2002.

“Ap­pointed in Au­gust 2003, Lloyd played a defin­ing role in set­ting up the agency, not only es­tab­lish­ing the op­er­at­ing sys­tems but also form­ing long last­ing strate­gic part­ner­ships to har­ness the re­sources across the sec­tor to the ben­e­fit of com­mu­nity me­dia.

“Un­der her lead­er­ship, which ran un­til 2006, the MDDA al­lo­cated fi­nan­cial sup­port to just un­der 100 dif­fer­ent me­dia projects across all prov­inces of South Africa, with the MDDA board ap­prov­ing over R20 mil­lion in grants to these projects,” said the MDDA.

Un­der Lloyd’s lead­er­ship the MDDA main­tained an un­bro­ken record of clean au­dits, tes­ti­mony to the ro­bust gover­nance struc­tures she and her man­age­ment team had set up.

“Through her work with the MDDA in cre­at­ing an en­abling en­vi­ron­ment for the com­mu­nity me­dia sec­tor, Lloyd’s legacy will in­clude giv­ing a con­crete plat­form to the of­ten-marginal­ized voices across all our com­mu­ni­ties, re­gard­less of race, gen­der, dis­abil­ity and eco­nomic class,” said the MDDA.

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