Just sho't left away

Vuk'uzenzele - - Front Page - Sihle Manda

South Africans are en­cour­aged to ex­plore the coun­try by trav­el­ling to ar­eas they have never vis­ited be­fore. To re­duce the price of trav­el­ling, South African Tourism is em­bark­ing on a cam­paign that will see would-be trav­ellers get­ting of­fers at dis­counted rates.

This was dis­closed by the Depart­ment of Tourism dur­ing the me­dia launch of the 2018 Tourism Month in Tsit­sikamma in the East­ern Cape.

The theme this year, as de­cided by the United Na­tions’ World Tourism Or­gan­i­sa­tion, is ‘Dig­i­tal Trans­for­ma­tion’. South Africa’s World Tourism Day will be cel­e­brated in Um­tata on 27 Septem­ber.

South African Tourism Chief Ex­ec­u­tive Sisa Nt­shona said the cam­paign is meant to en­cour­age lo­cals to travel and ex­plore the coun­try. The cam­paign will run from 24 - 30 Septem­ber.

“We want the coun­try to go gaga in book­ing and buy­ing deals. We have en­gaged with travel part­ners to en­sure that the of­fers en­tice lo­cals to travel to all cor­ners of the coun­try,” Nt­shona said.

He chal­lenged South Africans to be ad­ven­tur­ous in dis­cov­er­ing new places and ex­pe­ri­ences, as the coun­try is a “won­der­land of un­for­get­table ex­pe­ri­ences, just a Sho’t Left away’.

“We are driv­ing do­mes­tic tourism. It is one of our fo­cus ar­eas. We are com­pet­ing for a share of dis­pos­able in­come in a… stressed… econ­omy. We are driv­ing around mak­ing sure that do­mes­tic tourism is ac­ces­si­ble,” he said.

Speak­ing on this year’s theme, Tourism Min­is­ter Derek Hanekom said it was crit­i­cal for the in­dus­try to em­brace tech­nol­ogy if it was to evolve.

“You have a cam­era (on the cell phone) and with it, you can take pic­tures any­where in the world in real-time and send it to thou­sands of peo­ple in­stantly all over the world,” he said.

How­ever, the Min­is­ter said, tech­nol­ogy should not re­place tra­di­tional mar­ket­ing.

He em­pha­sised that tourism was about peo­ple and places that make for un­be­liev­able ex­pe­ri­ences.

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