Ven­tur­ing into the busi­ness of beauty

Vuk'uzenzele - - General - Dale Hes

Natha­cia Olivier was born with a con­di­tion that caused her skin to peel. She de­vel­oped ter­ri­ble acne which de­stroyed her self-con­fi­dence in her teenage years.

This in­spired Olivier (29) to start In­doni Beauty Range which man­u­fac­tures body but­ter, sugar scrub and salt scrub.

She branched off to man­u­fac­ture hair prod­ucts such as hair but­ter, curl­ing but­ter, hair oil and a 2-in-1 sham­poo and con­di­tioner.

“In my teens I suf­fered a lot from acne and pim­ples, and it de­stroyed my self-con­fi­dence be­cause I just wanted to look like other girls.”

Af­ter try­ing ev­ery skin prod­uct on the mar­ket with­out suc­cess Olivier had a light­bulb mo­ment while watch­ing the Dr Oz show on tele­vi­sion.

“Dr Oz was talk­ing about how food is heal­ing and good for the body, hu­man devel­op­ment and re­plen­ish­ing our cells. So I thought, why not use food to help heal or soothe skin?”

Olivier be­gan ex­per­i­ment­ing with var­i­ous foods to cre­ate beauty prod­ucts. Her big break came when she en­tered the In­no­va­tion Hub’s Gaut­eng Ac­cel­er­a­tor Pro­gramme com­pe­ti­tion in 2016.

“I didn’t re­ally have any­thing apart from the idea. I pitched the idea in the com­pe­ti­tion and won first place.” She said

The In­no­va­tion Hub as­sisted Olivier with fund­ing to de­velop her prod­ucts, cre­ate pack­ag­ing and pro­vide train­ing and work­shops through the busi­ness in­cu­ba­tor eKasiLabs.

“They have been very help­ful and have as­sisted me with trade­mark­ing the brand and test­ing prod­ucts. It has been amaz­ing how they have helped me to grow,” Olivier ex­plained.

To­day, the com­pany em­ploys over 20 women who sell and dis­trib­ute the prod­ucts. Olivier cur­rently sup­plies two stores in Jo­han­nes­burg namely African Flavour and SL Flower House.

She adds that hard work is the only way to make a suc­cess of your busi­ness.

“What peo­ple must know is that the jour­ney is never an easy one. I would ad­vise emerg­ing en­trepreneurs to be­come a part of the In­no­va­tion Hub, but also push for them­selves when they are in­cu­bated there. They won’t spoon-feed you but will help you when you are se­ri­ous.

A YOUNG WOMAN'S idea to use food to cre­ate hair and skin prod­ucts bear­ing fruit.

Natha­cia Olivier has be­come a thriv­ing busi­nessper­son thanks to the In­no­va­tion Hub.

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