En­tries soar for ad awards

Weekend Argus (Saturday Edition) - - MEDIA & MARKETING -

A RECORD num­ber of 298 en­tries has been re­ceived this year for the Pen­dor­ing Ad­ver­tis­ing Awards for out­stand­ing Afrikaans ad­ver­tis­ing. This is 76 more than last year.

This year’s to­tal num­ber of en­tries – 356 – is also neck and neck with 2007’s record of 374 en­tries.

This comes in spite of the eco­nomic down­turn and can be at­trib­uted to the strong fo­cus of a ded­i­cated cam­paign to en­cour­age ad­ver­tis­ing agen­cies to en­ter, as well as the Creative Cir­cle’s of­fi­cial en­dorse­ment, says co-or­di­na­tor Franette Klerck.

Stu­dent en­tries were slightly fewer than last year, but a tai­lor-made cam­paign will be de­vised to elicit more stu­dent en­tries, he says.

“As stu­dents are the ad­ver­tis­ing cre­atives of to­mor­row, it is of para­mount im­por­tance to en­cour­age them to be stan­dard-bear­ers for Afrikaans ad­ver­tis­ing as well.”

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