Firms lay down law on good advertising
ONCE upon a time, the legal profession was not allowed to advertise its services. That changed some years ago and, judging by some print ads lately, they’re making up for lost time.
Two recent ads for law firms caught my eye. One was for Edward Nathan Sonnenbergs. An elegant, vertical print ad emphasised the firm’s awards in the law, tax and forensics arenas. And another clever touch was the website – www.problemsolved.co.za
Eye-catching brand advertising. And it gets our first Orchid this week.
Another law fir m using print advertising to promote its brand is Bowman Gilfillan: its ad is equally elegant, featuring a clever image which goes with the strapline “conceptualise then realise”, outlining the company’s strategic insight.
Very classy and something unexpected from lawyers, long regarded as strait-laced and stuffy. Breaking the mould in brand advertising gets this ad our second Orchid.
Hands up all those who have been contacted by an irritating person from Cell C’s call centre in the past month or so. These breathless sales pitchers try to convince you that you are about to get the best thing since sliced bread.
It’s a cellphone and a special SMS offer, people – and not a particularly good one at that, so why should I go to the hassle of leaving Vodacom? This I explained on the first occasion in detail.
Did that stop me getting an identical call later in the week? No. And now I am really irritated by Cell C (let’s not even talk about how they got my cell number in the first place). An Onion for Cell C for intrusive and stupid marketing. –
of Germiston writes: The SuperSport ad where the cameraman outsprints the two soccer players – who are supposed to be fitter – brings a smile to my face. Keep it up guys, one good ad among many.
of Cape Town writes: Regarding a recent column, here are a few examples of bad advertising copy I’ve seen within the last month. A certain top-hatted and bowtied chain of pizzerias recently advertised “pizza’s” and “shake’s” for sale.
I have also seen “car’s” for sale, and restaurants that don’t seat people wearing “short’s” or tee “shirt’s”. The logo of a local TV series about angling urges us to “conservate” our fish stocks instead of to conserve them.
However, the winner of the Silver Challenge Cup against all comers is a sign in my local library in the southern suburbs, of all places. In advertising a new series of books popular among teens, it exhorts them to “Read da book b4 u c da movie ttfn:)”.
This misuse of language was justified as an example of a language’s evolution. Well, evolution is one thing, but corruption of a language is entirely another matter, especially by a librarian. Does that make me a fuddy-duddy at the age of 54?
writes: I am a regular listener to 702 and sick of hearing the “We are a black-empowered company” advert. Is this racist type of advertising allowed? If the answer is yes, then why not “We are an Afrikaner-empowered security company” or “We are an Indian-empowered catering company” etc?
I cannot ever remember during the darkest days of apartheid being told by an advertiser “We are a lily-white transport company”.
Finally, how long are we still going to suffer the beer advert where an obviously retarded white person is caught trying on a bathing costume and then offered a beer? This isn’t only irritating, it is insulting. Buy the