Will an As­segai be com­ing your way?

Weekend Argus (Saturday Edition) - - MEDIA& MARKETING -

THE DI­RECT Mar­ket­ing As­so­ci­a­tion’s 2009 As­segai Awards, spon­sored by the South African Post Of­fice, are open for en­tries.

The awards recog­nise and re­ward ex­cel­lence in multi-chan­nel di­rect re­sponse mar­ket­ing. Agen­cies, cor­po­rates, ed­u­ca­tional in­sti­tu­tions and SMEs have un­til Septem­ber 18 to sub­mit en­tries. The awards will be an­nounced on Novem­ber 17.

This year’s theme, “Make it Work”, was de­vel­oped by Grey­mat­ter and high­lights di­rect mar­ket­ing’s role in de­liv­er­ing cam­paigns that bring re­sults.

“Above-the-line bud­gets are in­creas­ingly be­ing di­verted into be­low-the-line ac­tiv­i­ties such as di­rect and ac­ti­va­tions,” says Brian Md­luli, chief ex­ec­u­tive of the Di­rect Mar­ket­ing As­so­ci­a­tion.

“Tough eco­nomic times call for great in­no­va­tion and we have seen some bril­liant di­rect cam­paigns over the past months that have worked ex­cep­tion­ally hard, mak­ing this year’s As­segai Awards very com­pet­i­tive and ex­cit­ing.”

Go to as­sega­iawards.co.za for fur­ther in­for­ma­tion and to sub­mit en­tries. Con­tact the As­segai Awards of­fice on 011 894 2767 or e-mail info@as­sega­iawards.co.za

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