Return of Marilyn’s 50s look is a great boost for the economy
LONDON: Recession watchers say all the pointers are there for a recovery.
So, it seems, do lingerie enthusiasts. Sales of pointy bras – the 1950s look embodied by Marilyn Monroe and Jane Russell – are apparently on the up.
And the renewed fashion emphasis on a womanly shape is regarded as a sign that the worst may be over in the economy. That at least, is according to John Lewis, which has seen a remarkable surge in sales of pointy bra styles.
The department store said sales of its conical best-seller, the Fantasie Belle, were up by 10 percent last week on the previous week.
There has been a boost for other conical bras as well. The Triumph Doreen White is selling 33 percent more compared with the same time last year. And sales of the Triumph Doreen Powder are up a considerable 7 percent on a year ago. “Throughout the past century the trend for feminine, pointy-shaped bras experienced a renaissance after times of a toughened economy,” a John Lewis spokesman said.
“This marked a return of unabashed femininity as women sought to have more fun with fashion as a form of escapism.” Back in the early 1940s, it was billionaire film producer Howard Hughes who, relying on his aircraft construction background, designed the pointed bra that made so much of Jane Russell’s figure in the film The Outlaw. Although the film was made in 1941, it was not put on general release until 1946 – when Russell’s extraordinary shape set a trend that would be followed well into the 1950s.
Marilyn Monroe made it her own and it was revived most notably by Madonna in the 1980s.
Helen Spencer, John Lewis’s head buyer of lingerie, said the pointy shape was definitely back.
“We are selling more conical bras this year than last as our customers take influence from designers such as Louise Goldin, Jean Paul Gaultier and Dolce & Gabbana who have rediscovered the bra as outerwear,” she said.
“Sales have shown that women are no longer hiding their breasts under minimiser bras, but embracing their assets and using them to their advantage.
“Conical bras have 48 technological components to help create that 1950s silhouette. Get the Jane Russell look with a lightweight cashmere jumper teamed with a pencil skirt and killer heels.”
Eleri Lynn, the curator of fashion at the V&A Museum and author of Fashion in Detail: Underwear, said: “Pointed bras first stepped into the spotlight in the 1950s after the austerity of World War II.
“Several decades later, style pioneer Madonna brought the look back into fashion in the form of the cone-shaped bra designed by Jean Paul Gaultier, and inspired by 1950s underwear.
“It was worn during her Blonde Ambition tour, after the Wall Street Crash of 1987 and the resulting recession of the late 1980s.”
Fashion stylist Crystal McClory said: “The world’s top designers are moving away from recession-inspired ‘less is more’ and offering more playful collections as the economy begins to recover.” – Daily Mail
TREND: Pointy bras are a girl’s best friend as Marilyn Monroe demonstrated, and modern women are embracing them, too.