Champers industry is bubbly about sales
PARIS: The champagne industry is heartened by a sales rebound this autumn but has no visibility for 2010, according to Ghislain de Montgolfier, the head of their industry body.
“Sales are up in September and October compared with the start of the year,” De Montgolfier said this week. “Sales to the wholesale trade are now at the same level as last year.”
He said the holiday season would not fully make up for this year’s unsold stock but cited an old proverb to sum up his mood: “When I’m optimistic, I drink champagne; when I’m pessimistic, I drink champagne to recover my optimism.”
De Montgolfier’s cautious optimism for 2010 is supported by a “very good” 2009 harvest of 13 000kg of grapes per hectare. Last year’s harvest was at 14 000kg. Each bottle requires around 1.2kg.
He expected lower champagne sales in 2009 yearon-year, against 322 million bottles in 2008.
This 2008 figure was down 4.8 percent year-onyear after two years of strong growth. – Reuters