Hats off to the Citi Golf farewell tour
OGILVY has always done excellent advertising for Volkswagen – and helped build the brand into a true “People’s Car”. One of the most beloved of those is the Citi Golf, now finally going out of production after more than 30 years coming off the lines at the VW plant in Uitenhage.
And though there will be no more Citi Golfs, VW and Ogilvy are still spending money on publicising – if not advertising – the cheeky little car. The car is being taken around the country on a farewell tour and, where it stops, fans may sign their names on it.
I think VW are going to have to put more than one Citi on the task because there’ll be people from the VW Family queueing up to say goodbye – and to have their names on a vehicle which will head for a museum and posterity.
Great idea. Great tribute. Great marketing (even though it’s a “dead” product, the Citi’s life sums up the brand appeal of VW.) And it gets an Orchid. An Onion, though, for us, nominated by Phillimon Molepo, who writes: You should be given an Onion for advertising in the October 31 issue of the Saturday Star that you will pay for readers’ parking at Clearwater Mall on October 30.
Tony Fisher says: Recently we have seen a print ad from “The Learning Channel”, ostensibly showing a high school chemistry experiment. Whilst the underlying theme of “Chemistry is fun!” is highly laudable, the execution is not.
We see three juvenile experimenters involved with a chemical experiment that has just produced an explosive result (or at least, a large cloud of fumes).
Error 1: This is being carried out in an open laboratory, seemingly without adult supervision or a fume-extractor.
Error 2: Of the experimenters, only one is wearing eye-protection correctly; the other two seem to think it is a decoration for their foreheads. (Or is this trying to say “Only girls need to take precautions”?)
I don’t think one can be too fussy about safety precautions, at any age.
Lauren writes: I have to share my frustrations with someone.
At the Woolworths at OR Tambo domestic departures, they have a lovely coffee bar which serves light meals. There is a sign above the counter explaining that if you bring your own cup, you save R1 on your coffee, thereby contributing to saving the planet.
But beware if you should ask someone at the counter for a glass of water. (This is after paying for coffee and sitting at the tables provided, not just walking past and trying for a freebie). The assistants had the cheek to laugh! My friend then left it.
I later got up and asked a different assistant for a glass or a cup of water. His reply? “People usually buy a bottle of water.” Woolworths, this double standard is pathetic. There is a growing movement (seemingly internationally) against bottled water.
If Woolies wants to think of itself as green, it needs to train its staff so that their attitudes match its marketing.