Bill­board blooper

Weekend Argus (Saturday Edition) - - NEWS -

PACHUCA: A state in Mex­ico says it wanted to warn peo­ple not to greet each other with kisses – not to avoid kiss­ing the mayor of Madrid.

Hi­dalgo state put up a large bill­board with flu preven­tion mea­sures that fea­tured a man and woman kiss­ing cheeks with a black X-mark across it and the slo­gan “don’t greet peo­ple with kisses”.

The cou­ple was later iden­ti­fied by a Span­ish news­pa­per as Madrid Mayor Al­bert Ruiz-Gal­lar­don and a po­lit­i­cal ri­val. Hi­dalgo Gov­er­nor Miguel An­gel Oso­rio said the use of the mayor’s im­age was un­in­ten­tional and the com­pany that de­signed the cam­paign likely did not check the iden­ti­ties of the peo­ple in the photo. – Sapa-AP

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