W Cape gets R2bn boost
Call centre investment to create 2 000 jobs by 2012
THE WESTERN Cape call centre industry will receive a R2 billion injection following an investment deal between the city and an international company closed in London yesterday.
The City of Cape Town and Teleperformance, one of the world’s leading outsourced contact centre services announced the “major” introduction investment, estimated at around R2bn.
CEO and chair man of Teleperformance in the United Kingdom Jeff Smith said South Africans had a “justifiable reputation for their strong empathy with UK callers and for their excellent customer service skills”.
“We have chosen to further expand our facilities in South Africa and in our business opinion it has the potential to become one of the fastest growing business process outsourcing destinations.
“There is a real pool of talent that fits extremely well with our business needs in terms of both skill and culture,” said Smith.
Teleperformance is an international company with branches in more than 40 countries, including one call centre in Cape Town that employs more than 200 people.
The new investment will see the creation of more than 2 000 jobs by 2012 in the city.
Executive deputy mayor Ian Nielson, who was in London to help facilitate the deal, said: “The City of Cape Town welcomes the significant investment by Teleperformance. This investment once again illustrates confidence in Cape Town as an investment destination.
“Cape Town needs more investment like this and the city will do whatever it can to enable investment that will lead to more job creation for the city’s residents.”
The call centre industry is worth billions in the Western Cape. Cape Town has been established as the call centre capital of the country.
Gareth Pritchard, the managing director for Teleperformance in South Africa, said the company had established a good relationship with the city and the country had the potential to compete with the Philippines, which has the most lucrative call centre industry in the world.
“As long as the government does whatever they can to make sure we can compete with countries like the Philippines then we have a future. We would definitely not be in Cape Town if we did not see a future here,” said Pritchard.
Mansoor Mohammed, the city’s executive director for Economic, Social Development and Tourism, who was also in London facilitating the deal, said: “The city has a strategy of infrastructure-led economic growth and development. The objective of this strategy is to make Cape Town a globally competitive business and leisure destination.
“The investment by Teleperformance UK reaffir ms that Cape Town’s positioning as a globally competitive business destination. Cape Town has excellent capabilities in the call centre industry such as competitive real estate prices and a strong skills base geared for the services economy.”
Teleperformance is an outsourcing company which provides technical and IT support for software, hardware manufacturing, travel, imaging and printing industries.
Their call centres are inbound-and outbound-based to clients in the UK.
BIG DEAL: Teleperformance and the City of Cape Town have struck a massive investment deal.