W Cape gets R2bn boost

Call cen­tre in­vest­ment to cre­ate 2 000 jobs by 2012

Weekend Argus (Saturday Edition) - - LIFE - ZARA NI­CHOL­SON

THE WEST­ERN Cape call cen­tre in­dus­try will re­ceive a R2 bil­lion in­jec­tion fol­low­ing an in­vest­ment deal be­tween the city and an in­ter­na­tional com­pany closed in Lon­don yes­ter­day.

The City of Cape Town and Teleper­for­mance, one of the world’s lead­ing out­sourced con­tact cen­tre ser­vices an­nounced the “ma­jor” in­tro­duc­tion in­vest­ment, es­ti­mated at around R2bn.

CEO and chair man of Teleper­for­mance in the United King­dom Jeff Smith said South Africans had a “jus­ti­fi­able rep­u­ta­tion for their strong em­pa­thy with UK callers and for their ex­cel­lent cus­tomer ser­vice skills”.

“We have cho­sen to fur­ther ex­pand our fa­cil­i­ties in South Africa and in our busi­ness opin­ion it has the po­ten­tial to be­come one of the fastest grow­ing busi­ness process out­sourc­ing des­ti­na­tions.

“There is a real pool of tal­ent that fits ex­tremely well with our busi­ness needs in terms of both skill and cul­ture,” said Smith.

Teleper­for­mance is an in­ter­na­tional com­pany with branches in more than 40 coun­tries, in­clud­ing one call cen­tre in Cape Town that em­ploys more than 200 peo­ple.

The new in­vest­ment will see the cre­ation of more than 2 000 jobs by 2012 in the city.

Ex­ec­u­tive deputy mayor Ian Niel­son, who was in Lon­don to help fa­cil­i­tate the deal, said: “The City of Cape Town wel­comes the sig­nif­i­cant in­vest­ment by Teleper­for­mance. This in­vest­ment once again il­lus­trates con­fi­dence in Cape Town as an in­vest­ment des­ti­na­tion.

“Cape Town needs more in­vest­ment like this and the city will do what­ever it can to en­able in­vest­ment that will lead to more job cre­ation for the city’s res­i­dents.”

The call cen­tre in­dus­try is worth bil­lions in the West­ern Cape. Cape Town has been es­tab­lished as the call cen­tre cap­i­tal of the coun­try.

Gareth Pritchard, the manag­ing di­rec­tor for Teleper­for­mance in South Africa, said the com­pany had es­tab­lished a good re­la­tion­ship with the city and the coun­try had the po­ten­tial to com­pete with the Philip­pines, which has the most lu­cra­tive call cen­tre in­dus­try in the world.

“As long as the gov­ern­ment does what­ever they can to make sure we can com­pete with coun­tries like the Philip­pines then we have a fu­ture. We would def­i­nitely not be in Cape Town if we did not see a fu­ture here,” said Pritchard.

Man­soor Mo­hammed, the city’s ex­ec­u­tive di­rec­tor for Eco­nomic, So­cial De­vel­op­ment and Tourism, who was also in Lon­don fa­cil­i­tat­ing the deal, said: “The city has a strat­egy of in­fra­struc­ture-led eco­nomic growth and de­vel­op­ment. The ob­jec­tive of this strat­egy is to make Cape Town a glob­ally com­pet­i­tive busi­ness and leisure des­ti­na­tion.

“The in­vest­ment by Teleper­for­mance UK reaf­fir ms that Cape Town’s po­si­tion­ing as a glob­ally com­pet­i­tive busi­ness des­ti­na­tion. Cape Town has ex­cel­lent ca­pa­bil­i­ties in the call cen­tre in­dus­try such as com­pet­i­tive real es­tate prices and a strong skills base geared for the ser­vices econ­omy.”

Teleper­for­mance is an out­sourc­ing com­pany which pro­vides tech­ni­cal and IT sup­port for soft­ware, hard­ware man­u­fac­tur­ing, travel, imag­ing and print­ing in­dus­tries.

Their call cen­tres are in­bound-and out­bound-based to clients in the UK.

BIG DEAL: Teleper­for­mance and the City of Cape Town have struck a mas­sive in­vest­ment deal.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.