Liquor ad­verts on SABC root of much strife

Weekend Argus (Saturday Edition) - - COMMENT - Lorenzo Si­mone Pinelands

BAC­CHUS is the Ro­man equal of Dionysos, a Greco-Ro­man de­ity ac­knowl­edged as the god of wine, wor­shipped by mor­tals who love to cel­e­brate fes­tiv­i­ties in a bliss­ful state of ine­bri­a­tion. Judg­ing by the ex­ces­sive liquor com­mer­cials on SABC TV, this or­gan­i­sa­tion is well dis­posed to pa­gan wor­ship. Pop­u­lar wines, most brands of lo­cal and im­ported beer, brandy, whisky and vodka com­mer­cials ap­pear with mo­not­o­nous reg­u­lar­ity on your TV screen, tempt­ing view­ers to the al­tar of Bac­chus.

More of­ten than not we drink liquor to get ine­bri­ated and have yet to learn how to drink for plea­sure as they do in some coun­tries in Europe like Italy.

When Ital­ians drink, it is al­most al­ways only wine and only dur­ing a meal. The drink­ing is over when the espresso is served.

Do you en­joy a cig­a­rette while you are drink­ing liquor? That is not too se­ri­ous be­cause if smok­ing kills you it will take time, or it may not kill you at all.

In con­trast, one drunken in­di­vid­ual, in one night, can get into a car, have a head-on crash and there are in­stant fatal­i­ties or crip­pling in­juries.

Then there is the prob­lem that comes with ex­ces­sive drink­ing in the home, the source of all sorts of sor­did abuse. Now, the SABC is af­ter 1 per­cent of your tax con­tri­bu­tion while it is an ac­com­plice in turn­ing South Africans into a bunch of al­co­holics.

The anti-smok­ing cam­paign was very suc­cess­ful, but this was a soft tar­get. We must do the same and more to re­duce the con­sump­tion of liquor and learn to drink more re­spon­si­bly.

A good start would be to ban or at the least re­duce the ex­ces­sive num­ber of liquor com­mer­cials tele­vised on all four chan­nels of SABC TV, mostly be­tween 7pm and mid­night.

Does the SABC have the met­tle to do this? Of course not, be­cause there is too much money in­volved.

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