Liquor adverts on SABC root of much strife
BACCHUS is the Roman equal of Dionysos, a Greco-Roman deity acknowledged as the god of wine, worshipped by mortals who love to celebrate festivities in a blissful state of inebriation. Judging by the excessive liquor commercials on SABC TV, this organisation is well disposed to pagan worship. Popular wines, most brands of local and imported beer, brandy, whisky and vodka commercials appear with monotonous regularity on your TV screen, tempting viewers to the altar of Bacchus.
More often than not we drink liquor to get inebriated and have yet to learn how to drink for pleasure as they do in some countries in Europe like Italy.
When Italians drink, it is almost always only wine and only during a meal. The drinking is over when the espresso is served.
Do you enjoy a cigarette while you are drinking liquor? That is not too serious because if smoking kills you it will take time, or it may not kill you at all.
In contrast, one drunken individual, in one night, can get into a car, have a head-on crash and there are instant fatalities or crippling injuries.
Then there is the problem that comes with excessive drinking in the home, the source of all sorts of sordid abuse. Now, the SABC is after 1 percent of your tax contribution while it is an accomplice in turning South Africans into a bunch of alcoholics.
The anti-smoking campaign was very successful, but this was a soft target. We must do the same and more to reduce the consumption of liquor and learn to drink more responsibly.
A good start would be to ban or at the least reduce the excessive number of liquor commercials televised on all four channels of SABC TV, mostly between 7pm and midnight.
Does the SABC have the mettle to do this? Of course not, because there is too much money involved.