Former Chelsea boss takes agency job representing sportsmen
PETER KENYON, who stood down as Chelsea’s chief executive at the end of last month, has started a new job working for an agency that specialises in looking after showbusiness talent.
The 54 year-old has joined Creative Artists Agency (CAA) as the head of the company’s international sports business. He will be involved in representing sportsmen and negotiating media rights.
Kenyon hired CAA, which represents the likes of Julia Roberts and George Clooney, last year to work for Chelsea in areas such as stadium development, marketing and branding.
However, Kenyon, who will be based in the company’s London office, yesterday insisted that the CAA job wasn’t offered to him until he had decided to leave Chelsea.
As part of his duties Kenyon, will manage the agency’s day-to-day business in the UK, Portugal, Sweden, Russia, Japan and Israel.
One of the companies CAA works with is Gestifute, a Portuguese sports management company run by the agent Jorge Mendes whose clients include Cristiano Ronaldo and former Chelsea manager Jose Mourinho. – The Telegraph