Consumers to go for low salt content, predicts trend tracker
SYDNEY: You never consume trans fats, have reduced caffeine and rarely eat cheese. What’s next to banish from the menu? Salt, if consumer trend tracker Mintel is right.
Mintel has released its predictions for consumer packaged goods in 2010. It says next year’s new products will tend to stick to the current trends of health, wellness, convenience and sustainability.
But Mintel predicts several core trends will impact on new product development, with sodium reduction poised to be the next big health push.
Between 2005 and 2008, the number of food production introductions containing a low, no or reduced sodium claim rose 115 percent, as studies linked sodium to hypertension, osteoporosis, kidney damage and stomach cancer, Mintel says.
Recent research found that 52 percent of American and 35 percent of British consumers now consider low salt content when buying food. – Reuters