Con­sumers to go for low salt con­tent, pre­dicts trend tracker

Weekend Argus (Saturday Edition) - - LIFE -

SYD­NEY: You never con­sume trans fats, have re­duced caf­feine and rarely eat cheese. What’s next to ban­ish from the menu? Salt, if con­sumer trend tracker Min­tel is right.

Min­tel has re­leased its pre­dic­tions for con­sumer pack­aged goods in 2010. It says next year’s new prod­ucts will tend to stick to the cur­rent trends of health, well­ness, con­ve­nience and sus­tain­abil­ity.

But Min­tel pre­dicts sev­eral core trends will im­pact on new prod­uct de­vel­op­ment, with sodium re­duc­tion poised to be the next big health push.

Be­tween 2005 and 2008, the num­ber of food pro­duc­tion in­tro­duc­tions con­tain­ing a low, no or re­duced sodium claim rose 115 per­cent, as stud­ies linked sodium to hy­per­ten­sion, os­teo­poro­sis, kid­ney dam­age and stom­ach can­cer, Min­tel says.

Re­cent re­search found that 52 per­cent of Amer­i­can and 35 per­cent of Bri­tish con­sumers now con­sider low salt con­tent when buy­ing food. – Reuters

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