Cell­phone bank­ing at the four ma­jor banks

Weekend Argus (Saturday Edition) - - GOODWINES -

Nearly 50 per­cent of the bank’s clients use cell­phones to in­ter­act with Absa in one way or an­other, Adrian Ver­mooten, the head of Absa’s mo­bile chan­nels, says. Absa has 1.4 mil­lion reg­is­tered users of cell­phone bank­ing and 1.15 mil­lion in­ter­net bank­ing clients. Ver­mooten says in the past year there has been a 105-per­cent in­crease in the num­ber of cell­phone bankers and a 175-per­cent in­crease in the num­ber of trans­ac­tions by cell­phone.

More than one mil­lion clients use the full ser­vices of­fered by cell­phone bank­ing and well over five mil­lion clients use the cell­phone no­ti­fi­ca­tion ser­vice, com­pared with be­tween 500 000 and one mil­lion clients who use in­ter­net bank­ing, Len Pien­aar, the chief ex­ec­u­tive of mo­bile com­merce at FNB, says.

The num­ber of cell­phone bankers has in­creased by more than 90 per­cent over the past year and the cell­phone bank­ing user base is about 40 per­cent of the in­ter­net bank­ing user base, Lee Al­ber­tyn, the head of Ned­bank’s vir­tual chan­nels, says. How­ever, Ned­bank was un­able to pro­vide spe­cific fig­ures of the num­ber of cell­phone and in­ter­net bank­ing clients due to a change in its sys­tems.

There is one ac­tive cell­phone banker for ev­ery four in­ter­net bankers at Stan­dard Bank, Tumi Monale, the di­rec­tor of self-ser­vice bank­ing, says. “How­ever, we have more than 1.3 mil­lion cus­tomers us­ing our SMS no­ti­fi­ca­tion ser­vice and this fig­ure is grow­ing ex­po­nen­tially,” she says. Monale says the num­ber of new cell­phone bankers is grow­ing at an in­creas­ing rate and is out­strip­ping the num­ber of new in­ter­net bankers each month.

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