NEWSMAKERS

Weekend Argus (Saturday Edition) - - MEDIA & MARKETING -

● As­pa­sia Kar­ras has been ap­pointed as the new ed­i­tor of the South African edi­tion of lead­ing fash­ion and beauty ti­tle Marie Claire mag­a­zine. Kar­ras will take over from Kate Wil­son. A grad­u­ate of Wits Uni­ver­sity, Kar­ras be­gan her jour­nal­ism ca­reer in 1994 as a free­lance jour­nal­ist at the Mail and Guardian news­pa­per. She con­tin­ued her ca­reer at This Day and later the Sun­day Times Mag­a­zine be­fore join­ing ELLE mag­a­zine as fea­tures ed­i­tor. She is cur­rently the fea­tures ed­i­tor of The Times news­pa­per. She also keeps a daily blog of all the lat­est fash­ion news and trends on her blog, The Frock Re­port. “I am thrilled and so hon­oured to be cho­sen to take Marie Claire into 2010,” says Kar­ras. “Marie Claire has such a warm, beat­ing heart that speaks to the vi­brant, stylish and in­formed South African woman, and I hope to live up to its val­ues and charm as its ed­i­tor.”

● Dur­ban-based com­pany Sara Lee re­cently put its Sanex range out to pitch and Net#work BBDO Cape Town has been awarded the R20 mil­lion a year busi­ness. Creative work on the range, which in­cludes de­odor­ants, shower gels and hand washes, will start im­me­di­ately. Net#work BBDO Cape Town manag­ing di­rec­tor Eric D’Oliveira said he be­lieved that sharp strat­egy com­bined with bold creative and chem­istry fit is what im­pressed Sara Lee and won them the busi­ness.

● Sharon Becker has been ap­pointed as the new fash­ion ed­i­tor of the South African edi­tion of fash­ion and beauty ti­tle Marie Claire mag­a­zine. Sharon will join the mag­a­zine on Fe­bru­ary 1. “We are very ex­cited to wel­come Sharon to Marie Claire mag­a­zine,” says Vanessa Raphaely, ed­i­to­rial di­rec­tor of As­so­ci­ated Mag­a­zines. “Sharon has the depth of glossy mag­a­zine ex­pe­ri­ence to as­sist the new ed­i­tor and the rest of the team in re­in­forc­ing Marie Claire’s po­si­tion as the pre­mium fash­ion mag­a­zine in South Africa.” Becker started her ca­reer in fash­ion jour­nal­ism at Marie Claire mag­a­zine in 2000 as fash­ion as­sis­tant. Since then, she has worked on lo­cal glossies Glam­our and later ELLE, where she held the po­si­tion of se­nior fash­ion ed­i­tor. Sharon was re­cently nom­i­nated for two San­lam SA Fash­ion Jour­nal­ism Awards.

● Mu­sica has com­mis­sioned dig­i­tal mar­ket­ing agency Hel­loCom­puter to ad­vance its dig­i­tal web prop­er­ties. Hel­loCom­puter will cre­ate a func­tional en­ter­tain­ment por­tal that com­ple­ments the phys­i­cal re­tail ex­pe­ri­ence.

● Cine­mark, as South Africa’s lead­ing cin­ema ad­ver­tiser, rep­re­sents the lion’s share of South African cin­e­mas and as such Spur and Pa­narotti’s have de­cided to take ad­van­tage of Cine­mark’s dig­i­tal cin­ema ad­ver­tis­ing of­fer­ing avail­able in Ster-Kinekor the­atres. The cam­paign is due to run coun­try­wide this year.

● Mick and Nick have ap­pointed Louis Gre­gory as their new pro­duc­tion man­ager.

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