ORANGE GIRLS IN A FROTH OVER PAY
Group in scanty minis still waiting for money
BAVARIA Brewers might be celebrating the marketing coup of the decade, but the 60-odd South African girls at the centre of the infamous stunt are still waiting to be paid.
This week, criminal charges were dropped against “co-ordinators” Dutch nationals Barbara Castelein and Mirthe Nieuwpoort, who were arrested and charged with ambush marketing.
Eagle-eyed Fifa officials had noticed a group of almost 40 blonde, blue-eyed women clad in scanty orange mini dresses, despite the near freezing temperatures, jumping up and down as a group during the Holland v Denmark clash at Soccer City in Johannesburg on Monday last week.
The two co-ordinators were arrested, held overnight and then released on bail of R10 000 each after surrendering their passports.
The action raised international ire against Fifa for overreacting to what many thought was a marketing ruse, and almost caused a diplomatic incident between South Africa and the Netherlands.
Yesterday, the Johannesburg mother of one of the 19year-old girls involved, spoke of her anger about what had happened and how the South African girls had been left in the cold.
“My daughter didn’t know the lion’s enclosure she would be entering,” she said.
The teen and the other South Africans had been hired through Glamour Promotional Models and “innocently went to the stadium thinking they were doing a promotion at Soccer City.
“They were told they were going to be wearing Holland dresses and were to promote Holland during the game.”
For this they would be paid a flat fee of R800 each.
It is believed that the brewery contracted several modelling agencies and promotions companies to place 33 girls in the stadium and 33 outside. The ones inside were clad in Danish supporters’ gear and told to strip off to the orange minis at halftime and sing and attract attention.
The mother claimed Bavaria was now delaying payment because it was uncertain as to exactly which of the young women ultimately pitched up on the day.
Her disappointed daughter said she was the one who felt “ambushed”.
“I didn’t even know this was for Bavaria. We were told to put on orange dresses, that everything would be paid for, and that all we had to do was sit in a stadium and watch the game. We were told to say we were a group of Dutch family and friends who got the dresses from our grandparents in Holland. I felt like I was ambushed. There were cameras everywhere, and people were holding on to us and kissing us. We had no idea of what we were getting into.
“I was looking forward to that money for my holiday. Normally with other promotional jobs we get paid on the day, or at least a couple of days later.”
Shannon van Heerden of Glamour Promotional Models said she too was stunned by the turn of events: “I had no idea this was going to happen. I wasn’t even aware it was for Bavaria as I was dealing with a separate company.
“All they said is they wanted 40 girls available for the Dutch game. Two to three hours into it, I got a call saying some were getting arrested. It’s difficult because parents are phoning me. I do believe we’ll get the money. The girls just have to be patient.”
Jessica, an 18-year-old from Randburg, was more sanguine.
She heard about the gig on Facebook and thought it would be easy money towards her gap-year.
“We were told that every time we see the camera we must go crazy and we must drink the Bavaria beer. We were told that when we get there (to Soccer City), Sky News will be waiting for us and then we must just scream in front of the camera. It was fun.
“We went on stage and danced. Another girl was crowned Miss Netherlands.
“Everything was fine and then we went for lunch and people started to come up to us and take photos of the logos on the back of the dresses and say we can’t do promotions at Fifa events. They told us they would escort us out. We were fine with that and not traumatised at all. We didn’t know it would be such a huge scandal.”
A Bavaria spokeswoman in Holland told Weekend Argus that the company had entered into an agreement with Fifa and could no longer comment on the case. But she added: “I cannot imagine that they (the women) will not be paid.”
ORANGE SQUASH: These women have still not been paid, although the brewery has wangled itself publicity worth millions.