NEWS MAK­ERS

Weekend Argus (Saturday Edition) - - MEDIA& MARKETING -

The Pub­lic Re­la­tions Con­sul­tants As­so­ci­a­tion (PRCA) in the UK has named Mar­cus Brew­ster Pub­lic­ity (MBP) as the best com­mu­ni­ca­tions agency in South Africa. Ac­cord­ing to the PRCA’s chief ex­ec­u­tive, Francis Ing­ham: “Award-win­ning con­sul­tancy MBP demon­strated a for­ward-think­ing ap­proach to mea­sure­ment that moved be­yond AV. The abil­ity to quan­tify the out­comes of their work has seen the con­sul­tancy en­joy out­stand­ing growth in turnover, fee in­come and staff num­bers even dur­ing a global eco­nomic down­turn.”

At the 2010 SA Coun­cil of Shop­ping Cen­tres’ Spec­trum Awards held re­cently, Pri­me­dia Life­style’s mar­ket­ing team re­spon­si­ble for Cavendish Square were crowned with the top hon­ours for ex­cel­lence in South African shop­ping cen­tre mar­ket­ing. The Pri­me­dia Un­lim­ited sub­sidiary pro­duced four cam­paigns which reached Spec­trum fi­nal­ist sta­tus as a re­sult of their Gold ac­co­lades re­ceived at the 2010 Foot­print Awards.

Louise Mars­land, edi­tor-in-chief of Ad­van­tage Mag­a­zine, has been ap­pointed to a seat on the Ad­ver­tis­ing Benev­o­lent Fund’s na­tional ex­ec­u­tive com­mit­tee for 2011. Says Mars­land: “I’ve been in this in­dus­try for 25 years now and I feel that it is nec­es­sary for all of us to give back our ex­per­tise and knowl­edge in some way when we are able. The Ad­ver­tis­ing Benev­o­lent Fund’s ded­i­ca­tion to the ad­ver­tis­ing and me­dia in­dus­try is valu­able and I am hop­ing to make a con­tri­bu­tion where I can.”

Me­dia 24’s Fam­ily Mag­a­zines Di­vi­sion has ap­pointed award­win­ning jour­nal­ist and edi­tor Makhosazana Zwane-Siguqa as the new edi­tor of Drum mag­a­zine. Makhosazana, or Khosi as she’s known, brings years of ed­i­to­rial and news­room ex­pe­ri­ence to this ma­jor mag­a­zine brand and the man­age­ment and ed­i­to­rial teams of Drum are de­lighted to have her on board from Jan­uary 1, 2011. Khosi, who worked at Drum as news edi­tor be­fore be­ing ap­pointed as edi­tor of Move! mag­a­zine three years ago, started her ca­reer in jour­nal­ism as a jour­nal­ist and then edi­tor at Me­dia24 com­mu­nity news­pa­pers.

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