I’D LIKE to nominate the LG ad in which a girl “rescues” her hysterical parents from a spider by smothering it in shaving foam for the biggest Onion award you can spare.
As chairman of the Spider Club of SA, I speak for my colleagues and concerned members of the public who have contacted us; we are disgusted and appalled by this tasteless, ignorant and environmentally insensitive ad.
Since 1976 the club has worked tirelessly to educate the general public about peacefully co-existing with arachnids. This ad promotes the opposite – it encourages the public to torture spiders to a prolonged, unpleasant death. Even if a spider were able to escape from the shaving foam, the residual sticky foam would certainly restrict its mobility, compromise its breathing and limit its sensory capacity (blocking its eyes and sensory organs). The spider would be condemned to slow asphyxiation and/or starvation.
The obscure disclaimer that “No spiders were harmed” is even more misleading – it could be misconstrued to mean that foam isn’t harmful to spiders.
In this, the International Year of Biodiversity, it beggars belief that anyone could produce, never mind broadcast, this commercial. In a world where there is already so much stupidity and cruelty, the last thing we need is advertisers suggesting it is clever and/or amusing.