Nataniel’s dry delivery whets appetite for more
IF EVER there was a “smoke and mirrors” celebrity in our country it is Nataniel.
His outrageous, shaven-headed camp style could well mask the lack of any real talent – but we’re so busy being entertained we don’t notice.
Lately, he has branched out into cooking, perhaps the poor man’s Jamie Oliver (Jannie Olivier?). So he was the ideal person to use to focus on Checkers and its festive season food offerings. His dry delivery actually draws you into the TV ad and makes you chuckle. At the same time, though, you pay attention to the delicious food.
Orchids all round – to Nataniel, to Checkers and to its ad agency 99cents.
I know I’ll be accused of vindictiveness with this one, but here goes anyway. You have to admire the power of advertising, Gupta-style. In The New Age this week, the paper was sticking firmly to its plan of telling it like it positively is.
While the incompetents at the National Youth Development Agency were making the front pages of every paper in the land with their pathetically organised youth festival in Pretoria (paid for by you and me, courtesy of R40 million from the Lotto and R29m from the office of the President), there was nary a word in TNA.
Hang on… there was a word or scores of words. On page 13, there was a colour ad by the NYDA, calling on the youth to attend the festival, to demand jobs and defeat imperialism. Funny old world in newspapers, isn’t it?
writes: Congratulations, Brendan, on having the courage to give your own employer and/or its agency an Onion. The radio ad in question is indeed a shocker!
The same issue of the Saturday Star carried an Independent Newspapers ad that also did no great service to the people working at the paper. An excerpt: “But when good news is the only news that gets reported, we’re traveling on a road we shouldn’t be.”
As an ex-sub editor I would probably have inserted an extra “on” at the end of that sentence, just to be safe, but that is debatable, perhaps even pedantic. I know from experience that The Star and its sister papers have many very competent subs, any one of whom would have corrected the spelling of “traveling”. Why, one wonders, didn’t the ponytails consult just one of them? Any sub would have pointed out that “traveling” is American.
writes: Interestpiece about the history/
ing rationale behind the Cell C campaign. Unusual to see an SA company going through all the necessary steps, as opposed to merely slapping a surface paint job over the rusting edifice.
It reminded me of the way my wife and I have noticed a huge difference in service in the Mr Price/Home stores. Formerly with staff sullen and unmotivated and ignorant, exhibiting a couldn’t-careless attitude, they seem to have undergone a service makeover, judging by our experiences in three of their northern suburbs outlets.
As a shopping-hater (ie normal male) I found myself as close to enjoying the experience as my chromosomes will allow. In one case, staff at the floorwalker level (not supervisory), unasked, phoned around to see if other stores had stock, and when we got to the “other” store, there it was, put aside for us. Lastly, staff now appear friendly well beyond the formulaic “Have a nice day” level, leading to some rewarding conversations.
writes: Thank you for your Orchids and Onions. I always enjoy it even if I do not always agree. However, you must give the new Nando’s ad (spoof on Cell C) a whole bouquet of Orchids. It is priceless and very well done.
writes: Is Alistair Mathie serious? It’s a flippen spider. I reckon only Alistair and the members of his club don’t Doom or step on spiders on sight. That part about “Since 1976 the club has worked tirelessly” made me think he was attempting satire. I had to check the heading as I thought it was a Hayibo article.
writes: The ad with the white man who is “not Sizwe Khumalo” made me smile and I thought it was something different. I think only a South African would catch it though.
All South Africans would know that you are highly unlikely to find a white man called Sizwe Khumalo, just as you wouldn’t find a black man called Boet Erasmus.
It entertained me.