Ad’s informal language just wrong
THANKS for your advice on grammar regarding the ADT radio spot I wrote.
Funny, one thing I’ve never been called before is “dim”, even by an asshole.
“Rob” has many meanings. One of which is “to steal” (Concise Oxford Dictionary).
Criticising a spot for being crap (in your limited opinion) is one thing, but talking crap re language is another thing altogether.
I expect more from your finely crafted column, which I never read.
I think ADT deserves an apology. as follows:
“Take property unlawfully from (a person or place) by force or threat of force.”
If you read the dictionary carefully, you will note that the usage you refer to is described as “informal or dialect”. You are promoting the use of colloquial, or incorrect, language. Or just plain sloppiness.
But clearly, judging by your note, you are a firm believer in “informal” language – although the ad you wrote was a serious one.
Furthermore, as I pointed out (correctly) in my column, in a legal sense, rob means steal with the use of force. There is no other interpretation in the law.
This is something which someone from a security company should know – and likewise, so should their agency.
And I am certainly not going to apologise for trying to stop that general South African slide into mediocrity.
Finally, by equating shoplifting with robbery, you are cheapening the experience of tens of thousands of South Africans who have lost their possessions through violence.