Cape to host PR awards
THE Public Relations Institute (Prisa) Western Cape committee is preparing to host dozens of PR and communication professionals from southern Africa in March.
The Prism Awards are expected to attract a host of serious communicators from a variety of market sectors to Cape Town. Several Cape Town consultancies have won top Prism Awards in the past few years.
“It is obvious that the 2011 Prism Awards will be historic for the region because they have never been hosted in the Western Cape,” said Lesley Schroeder-McLean, Prisa’s Western Cape chairman.
The PR profession had had to assess its real contribution to the bottom-line of organisations by looking at its performance-measurement mechanisms and practitioners’ levels of skills, she said.
Prism Awards entries would be different and innovative in many ways, with “many new ideas shared”, said Schroeder-McLean.
“One does not have to be a public relations practitioner to enter, as all communication campaigns will be considered. Any organisation or person who has successfully communicated an issue, such as a potentially damaging crisis communication, changing perceptions about an organisation, product or service, can submit a campaign,” she said.
Visit the Prisa website at www. prisa.co.za or call 011 326 1262. The deadline for entries is January 27.