Cape to host PR awards

Weekend Argus (Saturday Edition) - - MEDIA& MARKETING -

THE Pub­lic Re­la­tions In­sti­tute (Prisa) Western Cape com­mit­tee is pre­par­ing to host dozens of PR and com­mu­ni­ca­tion pro­fes­sion­als from south­ern Africa in March.

The Prism Awards are ex­pected to at­tract a host of se­ri­ous com­mu­ni­ca­tors from a va­ri­ety of mar­ket sec­tors to Cape Town. Sev­eral Cape Town con­sul­tan­cies have won top Prism Awards in the past few years.

“It is ob­vi­ous that the 2011 Prism Awards will be his­toric for the re­gion be­cause they have never been hosted in the Western Cape,” said Les­ley Schroeder-McLean, Prisa’s Western Cape chair­man.

The PR pro­fes­sion had had to as­sess its real con­tri­bu­tion to the bot­tom-line of or­gan­i­sa­tions by look­ing at its per­for­mance-mea­sure­ment mech­a­nisms and prac­ti­tion­ers’ lev­els of skills, she said.

Prism Awards en­tries would be dif­fer­ent and in­no­va­tive in many ways, with “many new ideas shared”, said Schroeder-McLean.

“One does not have to be a pub­lic re­la­tions prac­ti­tioner to en­ter, as all com­mu­ni­ca­tion cam­paigns will be con­sid­ered. Any or­gan­i­sa­tion or per­son who has suc­cess­fully com­mu­ni­cated an is­sue, such as a po­ten­tially dam­ag­ing cri­sis com­mu­ni­ca­tion, chang­ing per­cep­tions about an or­gan­i­sa­tion, prod­uct or ser­vice, can sub­mit a cam­paign,” she said.

Visit the Prisa web­site at www. prisa.co.za or call 011 326 1262. The dead­line for en­tries is Jan­uary 27.

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