Youtube channel facelift is on the cards
SAN FRANCISCO: Youtube has reprogrammed its website to make it easier for viewers to find and watch their favourite channels.
The facelift, unveiled on Thursday, is the latest step in Youtube’s attempt to make the internet’s most popular video site as easy to navigate and as compelling to watch as cable TV. In the process, Youtube owner Google hopes to make money selling ads.
As part of the redesign, Youtube is replacing its staid white background with a touch of grey.
The changes are part of the biggest renovation that Youtube has undertaken since Google bought the site for $1.76 billion five years ago.
Google also has been sprucing up other products in recent months, including its Gmail service and news section. The move to highlight channels comes after Youtube agreed to invest $100 million in original programming from about 100 celebrities, media companies and video entrepreneurs.
Most of these channels will debut next year.
Youtube hopes additional advertising will enable it to reap a profit from the investment. – Sapa-ap