Youtube chan­nel facelift is on the cards

Weekend Argus (Saturday Edition) - - LIFE -

SAN FRAN­CISCO: Youtube has re­pro­grammed its web­site to make it eas­ier for view­ers to find and watch their favourite chan­nels.

The facelift, un­veiled on Thurs­day, is the lat­est step in Youtube’s at­tempt to make the in­ter­net’s most pop­u­lar video site as easy to nav­i­gate and as com­pelling to watch as cable TV. In the process, Youtube owner Google hopes to make money sell­ing ads.

As part of the re­design, Youtube is re­plac­ing its staid white back­ground with a touch of grey.

The changes are part of the big­gest ren­o­va­tion that Youtube has un­der­taken since Google bought the site for $1.76 bil­lion five years ago.

Google also has been spruc­ing up other prod­ucts in re­cent months, in­clud­ing its Gmail ser­vice and news sec­tion. The move to high­light chan­nels comes af­ter Youtube agreed to in­vest $100 mil­lion in orig­i­nal pro­gram­ming from about 100 celebri­ties, me­dia com­pa­nies and video en­trepreneurs.

Most of these chan­nels will de­but next year.

Youtube hopes additional ad­ver­tis­ing will en­able it to reap a profit from the in­vest­ment. – Sapa-ap

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