Up­grades and new brand­ing for Com­mu­ni­care’s five life right vil­lages

Weekend Argus (Saturday Edition) - - PROPERTY -

COM­MU­NI­CARE’S five life right re­tire­ment vil­lages in the Cape Penin­sula are un­der­go­ing se­lec­tive up­grades and, from this month, will be known col­lec­tively as Cape Re­tire­ment Life­styles, a brand­ing that will give the divi­sion a sep­a­rate iden­tity within the struc­ture of the 82-year-old com­pany.

“The Com­mu­ni­care prod­uct range is di­verse, and serves broad res­i­den­tial needs,” says Com­mu­ni­care man­ag­ing di­rec­tor Chris Mathias.

“We are known for be­ing the big­gest pri­vate provider of so­cial hous­ing in the Western Cape, but we are also very much in­volved in the de­vel­op­ment and sale of high-qual­ity new homes and at­trac­tive re­tire­ment apart­ments.

“For this rea­son, the Com­mu­ni­care board de­cided to brand its di­vi­sions in­di­vid­u­ally so that each could serve its mar­ket from the plat­form of an ap­pro­pri­ate and dis­tinc­tive im­age.

“The brand­ing, Cape Re­tire­ment Life­styles, evokes the essence of the prod­uct pro­vided by the life right divi­sion of the com­pany and re­flects the plan­ning and care that go into the vil­lages.”

The five life right re­tire­ment vil­lages com­prise more than 300 units through­out the Cape Penin­sula, main­tain­ing a con­sis­tently high qual­ity level in at­trac­tive sub­urbs. Ser­vices of­fered in most of the vil­lages, some of which are in Cape Town’s more up-mar­ket ar­eas, in­clude manned se­cu­rity, ser­vic­ing of units, meals, leisure a c t i vi t i e s a nd c o mmu­nal spa­ces.

Proper t i e s i n t he Cape Re­tire­ment Life­styles col­lec­tion are Rose­haven Gar­dens in Dur­banville, where there are 46 units; The Rath­felder in Diep River, which has 94 units; nearby Tri­anon, with 86 units, some with views over the Con­stan­tiaberg; and Thorn­ton Place, next to Pinelands, which pro­vides 45 one- and two-bed­room cot­tages in quiet, leafy streets.

The com­pany’s f l ag­ship re­tire­ment prop­erty is Berghof, a lux­ury apart­ment quar­ter with 62 units, in Gar­dens on the slopes of Ta­ble Moun­tain.

“Cape Re­tire­ment Life­styles is now appropriately branded to ap­peal to its mar­ket sec­tor and evoke the very at­trac­tive na­ture of our vil­lages aimed at peo­ple who have worked hard dur­ing their lives and are looki ng f or qual­ity re­tire­ment homes,” says Mathias.

Call 021 421 6008 or e-mail re­tire­ment@ ca­pere­tire­ment life­styles.co.za.

WEL­COME HOME: The Rath­felder in Diep River, with 94 units, is one of five re­tire­ment vil­lages in the Cape Re­tire­ment Life­styles col­lec­tion.

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