R1.5 mil­lion raised

Joey Burke’s ‘fast and funny’ style ben­e­fits char­i­ties

Weekend Argus (Saturday Edition) - - AUCTIONS -

IN JUST one month, auc­tion­eer Joey Burke of Goin­dus­try Dove­bid SA (Godove SA) has raised more than R1.5 mil­lion for char­i­ties in Cape Town, in­spir­ing peo­ple to dig deeply into their pock­ets with his fa­s­tand-funny style of “auc­tion­tain­ment”.

Burke raised the funds at char­ity auc­tions held for Reach for a Dream ( R385 000), the A my B i e h l F o u n d a t i o n (R317 000), a Camps Bay Busi­ness For um Gala Din­ner (R137 000) to as­sist home­less peo­ple in the area, the Cape Au t i s m C h a r i t y T r u s t (R170 000), Fel­lows for Can­cer (R300 000), Grey­ton House Coll e g e a nd Dar­ling Col l e g e (R80 000 each) and the In­ter­na­tional School (R130 000).

Auc­tion­eer­ing runs in the Burke blood, and Joey con­ducted his first-ever auc­tion for his auc­tion­eer fa­ther at 12. He says: “We had a fam­ily busi­ness in Zim­babwe and one day my fa­ther needed to leave in the mid­dle of an auc­tion, so he turned to the crowd and said ‘Ladies and gen­tle­men, I present to you the best auc­tion­eer in the world’. I had no choice but to carry on in his ab­sence, and I ab­so­lutely loved it.”

Although the auc­tion­eer’s job is to raise the ex­cite­ment level in the room, Joey makes the point that it’s the donors who come to the party with spon­sored pack­ages that make all the dif­fer­ence to the amount of money raised.

“It’s one of the things that made, for ex­am­ple, the Amy Biehl Foun­da­tion gala evening such a tremen­dous suc­cess. Items for sale in­cluded tea with Arch­bishop Emer­i­tus Des­mond Tutu (which raised R40 000), and a Robben Is­land tour with Ahmed Kathrada (which raised R30 000). Who wouldn’t want these?”

Like­wise, items up for auc­tion at the Cape Autism Char­ity Trust event, in­clud­ing a sculp­ture by Leonard Smith (sold for R40 000), and the Fell o ws f o r Can­cer a u c t i o n en­ticed peo­ple to open their pock­et­books for a Richard Scott paint­ing (R25 000) plus a photo and a cricket bat both s i g ned by Graeme Smith (R35 000).

“Both or­gan­i­sa­tions were over the moon as the monies raised were way be­yond their orig­i­nal ex­pec­ta­tions,” says Burke. “In spite of the dif­fi­cult fi­nan­cial times, it ap­pears many peo­ple are still will­ing to give gen­er­ously to sup­port causes that are close to their hearts. I ’ m de­ter mined t o break all records this year and I’m pleased to say that all the char­ity events at which I’ve presided have achieved more than they did the pre­vi­ous year.”

Pro­fes­sion­ally, Burke has moved away from tra­di­tional live auc­tions-in-a-room to the world of live online auc­tions, hav­ing joined Godove SA two years ago in its new busi­ness de­vel­op­ment divi­sion. Burke and man­ag­ing di­rec­tor Kim Fa­clier are work­ing to in­tro­duce the com­pany’s long-es­tab­lished as­sets online auc­tion plat­form to the SA prop­erty mar­ket. Two suc­cess­ful online prop­erty auc­tions have been held this year and a third is planned for the first quar­ter of 2012.

Call Burke or Fa­clier on 021 702 3206 or email joey.burke@ go-dove.com or kim.fa­clier@godove.com), or visit www.goDove.com/southafrica.


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