Ad a big HIT at TAG Awards
tion, editing and original music/sound design in the professional category. It was also nominated for best concept, best script and best overall public service announcement (PSA).
Its reward is a year’s free flighting on M-net and DSTV. The top five winning adverts for good also receive free flighting with Cinemark. Director Robin Goode from Giant Films was the director.
The ad opens on a black teenager in a township. He is gripping a baseball bat, dreaming of being a great baseball player. The following scenes depict the poverty of his surroundings as he winds his way through shacks and dusty roads to get to the baseball pitch. There he hits the ball out of sight and his bat reflects the words: “Give Ambition a Chance.”
The TAG Awards, annually recognise PSA television adverts created on behalf of charity organisations. – Sapa