Online junk food preda­tors

Weekend Argus (Saturday Edition) - - GOODWALK -

JONATHAN OWEN

THE HEALTH of a new gen­er­a­tion is be­ing jeop­ar­dised by com­pa­nies us­ing the in­ter­net to get around a UK ban on junk food be­ing ad­ver­tised on chil­dren’s tele­vi­sion, ac­cord­ing to a re­port re­leased this week.

Man­u­fac­tur­ers of prod­ucts that are too high in salt, su­gar or fat to be ad­ver­tised on TV are in­stead tar­get­ing chil­dren through web­sites, claim the Bri­tish Heart Foun­da­tion and the Chil­dren’s Food Cam­paign.

The tac­tics of some com­pa­nies in­clude online ad­verts, so­cial net­work­ing site links, car­toon char­ac­ters, and games and apps, as well as free gifts or prizes to ap­peal to young peo­ple. – The Independent on Sun­day

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