Tick, tock, min­i­mal shock

Weekend Argus (Saturday Edition) - - GOODFASHION -

ZURICH: Swiss watch­mak­ers are warily eye­ing Ap­ple’s progress to­wards cre­at­ing a “smart­watch”, but say they are not too wor­ried about the tech go­liath’s pos­si­ble in­cur­sion on to their turf.

Ap­ple has been tight-lipped about its plans to wrap some of its iPhone and iPad ca­pa­bil­i­ties into a wear­able wrist de­vice.

The en­try by Ap­ple and other tech­nol­ogy gi­ants into the tra­di­tion­ally nar­row watch­mak­ing field could rev­o­lu­tionise the mar­ket, some say.

“I think this will lead to a chang­ing of the guard,” said Jerome Bloch, of Parisian style agency Nelly Rodi.

But, in the Swiss Alps, Ap­ple’s sus­pected am­bi­tions have so far caused no panic.

“It would be pre­ten­tious to think that this kind of watch would fail to com­pete with Swiss watches,” said JeanClaude Biver, the head of the lux­ury brand Hublot.

“But they will clearly not be com­pet­ing with the high-end Swiss watches, which ac­count for most of the ex­ports.” – Sapa-AFP

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