Cap­ti­vat­ing girl,4, steals ad glory

Weekend Argus (Saturday Edition) - - PROPERTY -

A CUTE new TV com­mer­cial has been crafted to in­tro­duce more South Africans to the new-gen­er­a­tion John Dory’s Fish, Grill and Sushi fam­ily brand. It fea­tures an adorable four-year-old girl,who charms her dad into tak­ing her out to din­ner.

The 30-sec­ond ad, that’s a first for the fast-grow­ing chain of 29 restau­rants (with six more to come over the next few months), is the com­bined work of Sarel Ester­huizen of pro­duc­tion house Wish­bones; Mar­ius van Rens­burg, the creative di­rec­tor of nine­ty9­cents, as well as the John Dory’s mar­ket­ing team.

“It’s witty, charm­ing, mem­o­rable and en­dear­ing,” says Allen Am­bor, the ex­ec­u­tive chair­man of the JSE-listed Spur Cor­po­ra­tion that bought out the brand in its en­tirety just over a year ago, when it also took over the full man­age­ment of the busi­ness.

“We’re ex­pect­ing a very pos­i­tive re­sponse from South Africans. It can be tricky work­ing with some­one so young, but she was ter­rific. Her ap­peal­ing per­son­al­ity, and the love ex­pressed by the per­son play­ing her fa­ther, give the ad a very en­gag­ing heart­warm­ing qual­ity.”

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