Twitter launches self-serve adverts
SAN FRANCISCO: Twitter Inc said it would introduce selfserve ads for small- and medium- sized businesses in three countries outside the US, marking one of its first moves to expand revenue as a publicly listed company.
Businesses in the UK, Ireland and Canada will be able to buy “promoted” ads that can be shown to targeted Twitter users beginning this week, the company said on Thursday.
Twitter held a successful initial public offering last week that raised $1.8 billion. Its stock price has since soared, implying a market capitalisation of more than $24bn.
Twitter, which made $317 million in revenue in 2012, generates the majority of its sales through selling ad packages directly to large companies and international brands such as Verizon Communications or Samsung. – Reuters