Electronics sales keep shop tills jingling
GAMING consoles and games, tablet computers and spice racks were among the most popular gift choices this year, as millions of shoppers descended on four of Cape Town’s main shopping malls, all of which reported increased foot traffic and sales compared to last year.
Canal Walk recorded more than 2 million shoppers between December 1 and Christmas Eve, said Vanessa Herbst, PR manager for the complex. And although exact figures were not yet available, sales were looking positive.
“The average shoppers per day were 85 000 over the 24 days. We believe that Canal Walk would be looking at approximately 2.5m for the month. The busiest day of the month was Saturday December 14, with 117 000 visitors,” she said.
Cavendish Square could not provide exact information about December shopping and numbers, but marketing manager Tanja Gerber said they noted an increased foot count and spend for November.
Electronics were the gift of choice this year, according to Gerber, who said the Dion Wired branch at the mall made “a couple of million” in one day on December 12.
At their gift wrapping stations, every second gift was electronic gaming (both games and consoles), or electronic devices.
The number of cars using the mall suggested that December 23 was their busiest day so far. The busiest day the previous year was December 21.
The V&A Waterfront was equally busy, and spokeswoman Carla White said they were seeing about 110 000 people a day in December at the shopping centre alone.
“Each year people vow to be prepared, but there is always a last-minute rush. We are tracking slightly ahead this year, with 24 million visitors for 2013, compared to 23 million in 2012,” she said.
new 6 500m2 Pick n Pay had been consistently busy since the beginning of December.
The northern suburbs also had increased shopping numbers, with Tyger Valley recording 1.4 million customers from December 1 to Christmas Eve.
“This is up by a small percentage from last year. Tenants have also seen an increase in turnover,” said Johan Mouton, the centre’s general manager.
They noted a trend in fashion sales this year.
One of the top sellers was a spice rack from Woolworths for R150. He predicted they would also see “massive sales of fashion” this week, as retailers started their sales.