New Chi­nese fran­chise set to ex­cite SA ap­petites

Weekend Argus (Saturday Edition) - - NEWS - ALF JAMES

A RE­CENT con­sumer trends sur­vey re­ports that in spite of a chang­ing life­style and slug­gish econ­omy, South Africans have be­come fast food junkies em­brac­ing af­ford­able and im­me­di­ate con­sump­tion fast food, which is good news for Happy Chop­sticks that is a new Chi­nese fast­food and take away fran­chise.

The first Happy Chop­sticks out­let in South Africa is at The Em­po­rium in Sandown Road, Park­lands North.

Happy Chop­sticks is go­ing to roll out three more out­lets in the next six months with the next two be­ing in Ron­de­bosch and at the Lib­erty Prom­e­nade Shop­ping Cen­tre, which are both open­ing dur­ing De­cem­ber, and the fourth in Khayelit­sha dur­ing April next year.

“As a new-comer in the fast food industry, ev­ery small­est de­tail is be­ing taken into ac­count to brand the fran­chise, be­gin­ning with the com­mon store con­cept for all the out­lets, in­clud­ing the staff uni­forms, the dine-in uten­sils, the menus, and the take-away pack­ag­ing,” says Ed­uardo Ureta of Happy Chop­sticks.

“We have man­aged to keep the Happy Chop­sticks menu sim­ple and rel­e­vant to the South African taste buds with­out de­vi­at­ing from the au­then­tic­ity of how Chi­nese food should be pre­sented and will con­stantly in­tro­duce new of­fer­ings to keep our menu fresh and ex­cit­ing for cus­tomers.”

“Chi­nese food has al­ways been in the main­stream of the South African con­sumer con­scious­ness and we be­lieve that it is about time that Chi­nese food should be brought to the greater ma­jor­ity of con­sumers at a more­af­ford­able price. We are also proud of our Ha­laal cer­ti­fi­ca­tion and ex­cited to wel­come our Mus­lim cus­tomers.

“The f r an­chise was de­vel­oped f r om Asia i n col­lab­o­ra­tion with in­di­vid­u­als that have ex­ten­sive ex­pe­ri­ence and knowl­edge in the food industry. The col­lab­o­ra­tion al­lowed Happy Chop­sticks to ac­cess all the nec­es­sary ex­per­tise and com­po­nents needed to en­sure the suc­cess of the brand,” says Ureta.

An in­di­ca­tion of Happy Chop­sticks’ suc­cess in tan­ta­lis­ing lo­cal tastes is that in the short time the Park­lands out­let has been open it has de­vel­oped a loyal clien­tele that keeps re­turn­ing for more.

If you have never vis­ited Happy Chop­sticks be­fore and you don’t know where to start, then their sig­na­ture dish, sweet and sour chicken, is a good place to make ac­quain­tance with the tastes of the fast-food fran­chise.

As a bonus cus­tomers re­ceive a com­pli­men­tary green tea with ev­ery or­der of a meal. In or­der to en­sure the au­then­tic­ity of the green tea, Happy Chop­sticks went to great trou­ble to im­port this brew as a value-added of­fer­ing for cus­tomers.

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