Massenet ready for her next fashion venture after exit from Yoox Net-A-Porter

LONDON: Fashion entrepreneur Natalie Massenet has set up a new company nine days after exiting the online retailer Yoox Net-A-Porter with an estimated £100 million.

The establishment of Imaginary Ventures is the first sign that the luxury goods guru – who chairs the British fashion council – is already at work on a new business idea.

Massenet was poised to be executive chairman of Yoox Net-A-Porter, the £2.8 billion merger of her luxury e-tailer Net-A-Porter with Italian rival Yoox, but quit in September before the deal completed.

Documents filed at Companies House disclose that Imaginary Ventures Limited was incorporated on October 14 and that Massenet is sole director. There is no indication yet of what the company will do.

“My entrepreneurial drive is as strong today as it always has been, and my passion for innovation will continue to be my greatest guide in business,” Massenet said.

Five years ago Massenet sold Net-A-Porter for £50m to Swiss giant Richemont. – The Independent