Massenet ready for her next fash­ion ven­ture af­ter exit from Yoox Net-A-Porter

Weekend Argus (Saturday Edition) - - GOODCOMBINATION -

LON­DON: Fash­ion en­trepreneur Natalie Massenet has set up a new com­pany nine days af­ter ex­it­ing the on­line re­tailer Yoox Net-A-Porter with an es­ti­mated £100 mil­lion.

The es­tab­lish­ment of Imag­i­nary Ven­tures is the first sign that the lux­ury goods guru – who chairs the Bri­tish fash­ion coun­cil – is al­ready at work on a new busi­ness idea.

Massenet was poised to be ex­ec­u­tive chair­man of Yoox Net-A-Porter, the £2.8 bil­lion merger of her lux­ury e-tailer Net-A-Porter with Ital­ian ri­val Yoox, but quit in Septem­ber be­fore the deal com­pleted.

Doc­u­ments filed at Com­pa­nies House dis­close that Imag­i­nary Ven­tures Lim­ited was in­cor­po­rated on Oc­to­ber 14 and that Massenet is sole di­rec­tor. There is no in­di­ca­tion yet of what the com­pany will do.

“My en­tre­pre­neur­ial drive is as strong to­day as it al­ways has been, and my pas­sion for in­no­va­tion will con­tinue to be my great­est guide in busi­ness,” Massenet said.

Five years ago Massenet sold Net-A-Porter for £50m to Swiss gi­ant Richemont. – The In­de­pen­dent

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